Mumbai, January 2nd, 2024 - Supari Studios, the award-winning content studio from Kulfi Collective, has partnered with streaming giant Netflix India to bring their much-awaited End Of The Year 2023 campaign to life. In an unparalleled homage to the year’s most iconic pop culture moments, the campaign offers an inventive and thoroughly entertaining blend of popular Netflix scenes and beloved cultural figures in celebration of the year that was. From ‘apna Bhidu’ Jackie Shroff featuring in Never Have I Ever and Sex Education to internet sweetheart Manisha Rani in Rana Naidu, brainstorming her new reel along with a surprise appearance by Bhupendra Jogi, the video is funny, playful and very engaging!
Every year, Netflix’s signature End Of The Year Campaign reflects on the year’s highlights using a unique concept that takes you on a journey through the most beloved scenes from Netflix originals and shows. This year, Supari Studios partnered with the Netflix social marketing team to take it a step further, and used imaginative prompts as the device connecting one insane crossover to the next. The twist? Each prompt was more absurd than the last, culminating in a hilarious cultural crossover that not only entertained but also vividly recapped big moments from the past year.
With imagination as the key theme, the video begins with narrator Tanmay Bhat typing in imaginative prompts into his computer as he thinks about beloved Netflix characters and moments from the past year. The rest of the video is an amusing manifestation of these prompts. So, from reimagining the climax of Tu Jhoothi Mein Makkar with Genelia Deshmukh in it, convincing Ranbir to go after Shraddha like Jai went after Aditi in Jaane Tu Ya Jaane Na, to imagining Dulquer Salman in Guns and Gulaabs where he refuses to accept a bribe, but instead has Round2Hell convincing him to collaborate with them, the video is a proper celebration of entertainment and pop culture in 2023!
To bring the video to life, the team at Supari Studios began by identifying key internet moments from the year, mapping scenes, and seamlessly integrating pop culture icons into Netflix originals, movies and shows. Next, they carefully crafted a compelling narrative, ensuring that each pop culture figure was organically woven into the fabric of the chosen Netflix original in the most relatable and hilarious manner.
"We are thrilled to have partnered with Netflix India to bring forth the Netflix End of Year 2023 campaign. Our aim was to transcend conventional storytelling, infusing the essence of pop culture seamlessly into Netflix's iconic moments. With a narrative that surprises, delights, and pays homage to the year's most memorable moments, the campaign effectively encapsulates the essence of 2023 in a remarkably entertaining manner." said Akshat Gupt, Co-Founder and Chief Creative Officer, Supari Studios.
“The Netflix team was incredible to work with. They approached us with a great brief and gave us the liberty to exercise our creative muscles to bring the campaign to life. The result is a fun, engaging video that reflects the amazing year that was! This campaign is a testament to our relentless pursuit of crafting captivating narratives that resonate deeply while pushing the boundaries of creativity in storytelling” adds Parikshit Vivekanand, Sr. Creative Director, Supari Studios.
For over a decade, Supari Studios has led the way in crafting captivating, relatable, and scalable video content tailored specifically for the Gen Y and Gen Z audiences. With an impressive portfolio of 500+ projects garnering over a billion views, the well-known
studio continues to redefine the landscape of content creation for leading brands worldwide. This campaign for Netflix India is a testament to their commitment to pushing creative boundaries and delivering culturally relevant content.
The Netflix End of Year 2023 campaign is already captivating audiences across social media, inviting them to relive and celebrate the best moments of the year on Netflix and across the internet. It has already received 20M+ views and thousands of positive reactions and comments on Instagram and YouTube.
About Supari Studios:
Supari Studios is an award-winning content studio that helps brands create differentiated, relatable and scalable video content properties for Gen Y & Gen Z audiences online. Over the past 10 years, we have undertaken 500+ projects that have garnered over a billion views for brands such as Red Bull, Google, Estée Lauder, Netflix and Asian Paints, among others. We are specialists in online video content and help brands engage with their audiences by blending content with strategy, creativity and technology.
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