10th April 2024, Kerala – The Confederation of Indian Industry (CII) has been leading transformative initiatives for the micro-enterprises in Kerala, with Digital Saksham Project in partnership with Mastercard Center for Inclusive Growth. This initiative is reshaping the operations of MSMEs, facilitating access to untapped markets and igniting unprecedented levels of innovation. From traditional sectors like bamboo and coconut industries to cutting-edge fields like auto parts manufacturing and engineering, Digital Saksham is empowering local entrepreneurs to leverage the benefit of Digital Tools.
The programme has reached over 10,000 micro-enterprises and conducted training sessions for over 2,000 entrepreneurs. This has resulted in more than 800 micro enterprises leveraging the benefits of the digital tool and showcasing their product to Pan India with social media marketing and receiving orders through digital payments. Entrepreneurs from diverse sectors such as food processing, garment manufacturing, and automotive parts production have embraced digital marketing techniques, paving the way for unprecedented growth and success. Through a series of carefully planned phases, including awareness building, training sessions, and the adoption of digital tools, Digital Saksham is bridging the gap between digital and traditional craftsmanship. By harnessing the power of digital marketing, social media, and e-commerce, entrepreneurs are expanding their reach beyond physical boundaries, tapping into new customer bases, and driving sales growth.
Mr M Ponnuswami, Co-Chairman, CII National MSME Council remarked, “In today’s dynamic business environment, innovation and digitalization play pivotal roles in success of enterprises. Digital Saksham Project stands as a guiding light for numerous small and micro-entrepreneurs across Kerala, empowering them to fully harness the opportunities presented by the digital age. Through comprehensive training and support, this initiative is not only enhancing their digital capabilities but also fostering a culture of innovation and growth within the local business community. To ensure maximum learning and knowledge exchange the training and content are provided in the language of the State. Thus, encouraging more micro entrepreneur to integrate into Digital Economy.”
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