20th October 2023 : Iconic denim & lifestyle Brand Levi’s recently launched its new seasonal campaign “For Now, For A Lifetime” that celebrated moments and experiences inspired by following your instincts. This week, Levi’s extended this narrative by undertaking a unique on-ground experiential activation with its mannequins following their instincts around malls & in the hotspots across Mumbai, Delhi & Bangalore.
In a one-of-a-kind move, the brand’s mannequins set off on their own impromptu adventures akin to the characters in the digital film. Right from playing video games, to watching a movie, grabbing vada pao, or catching the sunset.
The activation was further amplified via a series of consumer engagement activities. These missing mannequins across popular public spots and malls in different cities created photo opportunities as passersby stopped to click pictures with these mannequins and posted the same on their social handles tagging the brand.
As the audience was kept engaged throughout this experiential activation, Levi’s managed to transform popular spots like Carter Road in Bandra, Connaught Place in New Delhi, across these key metros into ad spaces, as the brand also highlighted its latest product range in a unique way. Each mannequin wore an outfit from the brand’s latest collection showcasing its range of new denim fits, elevated tshirts & shirts and more.
Through this interactive and experiential activation that spanned offline and online channels, Levi’s invited everyone on a journey to live in the moment without hesitation and encouraged consumers to embrace uninhibited spontaneity.
About the Levi’s® brand:
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about Levi’s® brand, its products, and stores, please visit levi.in.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.'s reported 2022 net revenues were $6.2 billion.
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