Panaji, 5th October 2023: IRONMAN, the organisers of long-distance triathlon races around the world, announced their partnership with the Department of Tourism, Government of Goa, and Herbalife India, a premier health and wellness company, for the IRONMAN 70.3 India. The triathlon in Goa is considered one of the world's most significant multi-discipline endurance challenges.
IRONMAN 70.3 is an event of long-distance triathlon races organised by the World Triathlon Corporation (WTC). The 70.3 refers to the total distance in miles (113.0 km) covered in the triathlon race, consisting of a 1.2-mile (1.9 km) swim, a 56-mile (90 km) bike ride, and a 13.1-mile (21.1 km) run.
According to Deepak Raj, Chief Executive Officer of Yoska and franchise owner of the IRONMAN brand in India, "I am incredibly excited about our partnership with Herbalife for IRONMAN 70.3 India for the second consecutive year. Their dedication to fitness and knowledge about sports nutrition perfectly aligns with the spirit of this race. This collaboration between IRONMAN 70.3 India and Herbalife signifies a shared commitment to supporting sports enthusiasts and fostering a fitness culture across the nation."
Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communication at Herbalife India, added, "We are honored to be a part of this important event. Herbalife believes in the power of sports to uplift and empower individuals. We are dedicated to championing the cause of sports nutrition and developing the sporting ecosystem in India and beyond through our sports marketing initiatives. The partnership reflects our passion for the sporting community with the right nutrition, active lifestyle and encouraging athletes to achieve their full potential, especially while representing their countries at global events like IRONMAN 70.3.”
Sports nutrition is witnessing significant growth in India, as athletes increasingly look to supplements to complete their nutritional intake for endurance training and optimal performance. H24 is a sports nutrition line developed based on the specific needs required by athletes in training, performance and recovery across a full 24 hours.
Globally, Herbalife sponsors over 150 athletes, teams, leagues, and national Olympic committees. In India, the organisation continues to support athletes across the globe, including the likes of Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, Mary Kom, and Para-badminton player Palak Kohli, amongst others.
By actively collaborating with events like IRONMAN Triathlon 70.3, Herbalife continues to demonstrate its dedication to supporting athletes in their pursuit of optimal health, balanced nutrition and achieving their fitness goals. Through partnerships, initiatives, and a shared commitment to making a positive impact, Herbalife remains steadfast in its mission inspire healthy living.
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