·Introduces Marvel’s Black Panther and Iron Man themed TVS Raider
Kochi, August 11, 2023: TVS Motor Company, a globally reputed two-wheeler and three-wheeler manufacturer, announced the launch of TVS Raider Super Squad Edition (SSE). The new line of motorcycles draw inspiration from the iconic Marvel Super Heroes - Black Panther and Iron Man.
TVS Raider is a digital native brand since inception, and has received an overwhelming response from Gen Z customers. TVS Raider is a distinct sporty motorcycle, and the powerful character traits of Black Panther and Iron Man will add to its unique appeal.
Commenting on the launch, Aniruddha Haldar - Senior Vice President (Marketing) – Commuters and Corporate Brand & Dealer Transformation, said, “The launch of TVS Raider Super Squad Edition with two iconic Marvel characters marks another step in our successful collaboration journey with Marvel. TVS Raider has received an overwhelming response, especially from Gen Z since its launch in 2021. This Offering will further build brand love for TVS Raider.”
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