Abu Dhabi, UAE – February 23, 2022 – Global athletic brand, New Balance, operating as a subsidiary opened its first Abu Dhabi store in Abu Dhabi Mall on February 22nd following a ‘ribbon cutting’ ceremony that was attended by the Regional General Manager for New Balance Middle East, North Africa, and India - Stuart Henwood.
Located in the heart of the capital, the store comes as part of the brand’s strategy to expand its DTC (direct-to-customer) footprint in the region as well as solidify its position in the performance and lifestyle category.
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Through this exciting initiative, the brand aims to emerge as the go-to purveyor of authentic Chinese in India
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