Sirona Hygiene Foundation, the CSR arm of leading FemTech brand Sirona, in collaboration with DivIn Pro, an social impact contact and a support center worked towards eliminating period poverty in Uttarakhand through menstrual health awareness drives and education on switching to cups for period management.
New Delhi, February 08, 2022: Sirona is India’s leading FemTech brand that offers innovative period, intimate, and toilet hygiene products. Recently, Sirona Hygiene Foundation, the CSR arm of the company joined hands with DivIn Pro, an impact and strategy-driven contact and support center that works towards empowering marginalized sectors, successfully concluded a menstrual cup awareness drive that impacted the lives of 3100 vulva owners across Uttarakhand and “cupverted” 86% women in the region. The focus of this drive was on sharing knowledge about menstrual hygiene and the benefits of switching to a menstrual cup, followed by the distribution of 3100 free menstrual cups sponsored by Sirona.
This project was one of its kind initiative to reduce period poverty in rural & most difficult terrains of India. The project involved four steps to ensure a high rate of adoption of the cup. Across the state sessions on menstrual health and hygiene were conducted inviting men and health workers as well. Next, hands-on training was given to beneficiaries on using the menstrual cup. The training was followed by the distribution of free menstrual cups. Lastly, follow-up was done physically by local stakeholders and a menstrual cup helpline was activated that offered answers to queries users had related to using cups.
The project, executed over the last year, impacted the lives of more than 3100 vulva owners in 3 districts (Dehradun, Uttarkashi, and Tehri) and 25 villages of Uttarakhand including Dhargaon, Kafolgaon, Dhansani, Lashyangaon, Taluka, Douni, and others. In District Dehradun, the collaboration was done with the Uttarakhand Police Wives Welfare Association and the University of Petroleum and Energy Studies. In District Uttarkashi, the project was done in collaboration with the Department of Women Empowerment and Child Development, and in Tehri District, with Mount Valley Development Association. The project is still active in three districts of Uttarakhand and aims to serve other districts as well this year.
This project was a part of ‘Project Lakhon Khwahishen’ undertaken by Sirona Hygiene Foundation with the aim of ‘cupverting’ one lakh menstruators in India to menstrual cups. The foundation aims to empower women with menstrual cups and offer hygienic and safe menstruation. DivIn Pro was the execution partner for trainings, Menstrual Support helpline, and leading the project successfully. The sessions were led by Dr. Aarushi Kehar Malhotra from the foundation highlighting the importance of sustainable menstruation - how it positively impacts lifestyle, substantially reduces sanitary waste generated, impacts the environment positively, and proves to be a highly economical option for period management.
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