Dubai, UAE – November 25, 2022:
As the final countdown starts for the FIFA World Cup Qatar 2022™, Hisense has partnered with Brazilian football legend Kaká to launch the “Perfect Match Tour” campaign in Dubai and Qatar, with a vision to engage and excite global football fans and to build Hisense’s brand image through the lens of football and sportsmanship.
From November to December, Hisense “Perfect Match Tour” will take place in a few landmark sites in Dubai like City Walk, JBR (25-26-27 Nov) and Ain Dubai, Bluewaters (1-2-3 Dec) and in Doha like Souq Waqif (12 to 18 Dec). At each stop, Kaká will carry out interesting football challenges and interact with local fans, continuing to drive enthusiasm among participants.
Hisense “Perfect Match Tour” will be an all-inclusive campaign which provides exciting events both on-site and on social media. Fans joining the on-site activities in Dubai and Qatar would have the opportunity to see Kaká in person, and to play side-by-side with the Brazilian football legend to create memorable experiences.
The campaign will also exhibit Hisense customized TV lineups for FIFA World Cup 2022™, which are expected to become the highlights during the whole campaign. One of Hisense’s signature products which will make a solid presence in the campaign is ULED TV U7. As the standard-bearer for watching top sporting events, its salient features include the built-in, professionally calibrated Sports Mode that automatically optimizes the picture performance. The refined picture reduces the risks of stuttering and juddering, presenting users with vivid colors and ultra-smooth motion. When the Sports Mode is activated, every exhilarating moment of the match will be showcased in an immersive fashion, from fantastic passes and incredible skills of the players to the chants and cheers of each country’s supporters.
In the past decade, Hisense has solidified its pioneering position in the ULED industry. From January to October of 2022, Hisense ULED TV series increased 40% YoY in sales volume across Canada, Mexico, South Africa, India, and many other key markets.
Another Hisense’s revolutionary display technology showcased in the campaign is its Laser TV series. Enhanced by Tri-Chroma laser technology, sophisticated DLP display system, 100-inch or 120-inch ultra-large screen and powerful sound system, Laser TV series can bring greater immersion, incredibly realistic color, and divine sound.
Creating an unparallel viewing experience with cutting-edge technology has always been one of Hisense’s original visions. The “Perfect Match Tour” will enable football fans and consumers to have a more exciting FIFA World Cup™ experience accompanied by Hisense technology.
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