June 2022: Baskin-Robbins, everyone’s favourite ice cream brand, has launched a new range of icy slushes with a hit of nostalgia, that’ll take you right back to your childhood days! This new category of frosty, crushed ice beverages comes in exciting flavors that feel familiar, but with a twist.
Slushes are Baskin-Robbins’ step outside the ice cream category, and the brand is all set to up the ante on fun and happyness! These slushes come in flavors that are a refreshing twist on classic tastes that used to be our all-time favorites back in our childhoods.
Miss those days when devouring the kala khatta gola in a glass was your respite on any given day? We all have fond childhood memories of refreshing ourselves with a Gola, and the brand is bringing that experience back for people of all ages. The slushes range is a throwback to everyone's childhood and will give them "gola feels” in every sip.
The slushes come in the following flavours-
Kala Khatta: Refreshing Jamun slush with black salt that tastes sweet, tart, and zesty all at the same time.
Masala Guava: Slush drink with guava and a dash of chilli. A rejuvenating walk down memory lane is certain!
Orange Mint: Pleasant orange and mint slush drink with sweet, fruity overtones. Summer will last all year!
Mint Mojito: Slush Mojito cocktail with lemon and mint. A completely different way to enjoy a Mojito!
Peach Ice Tea: Slush based chilled iced tea with a delicious flavour. This is your new favourite!
Prepare to be obsessed with these delicious new slushes! Baskin-Robbins is famous for its ice cream and ice cream-related products like cakes and thickshakes, and they’re now entering an all-new market with the same energy and reputation.
Raghav Ravichandar, GM-Marketing, Baskin-Robbins says, ‘‘We are really excited to announce the launch of this fun new category- slushes. Being a brand that considers taste and innovation to be its foundation, we are always looking for new ways to give our consumers an experience they’ve not had before. The slushes range is a nod to everyone’s childhoods when ‘golas’ were the easiest way to beat the heat! The flavours themselves are nostalgic and suited to the Indian palate. Each sip of a slush will take you back to the days when golas were the ideal way to tantalize your taste buds and refresh yourself instantly!’’
The slushes are priced at Rs185 each and are available on Swiggy, Zomato and Baskin-Robbins Parlours across India.
Take a break from your everyday routine and wrap up your day with the all-new exciting and satisfyingly cool range of slushes by Baskin-Robbins!
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