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As online food ordering grows, customer food choices continue to evolve. Restaurants and food creators can now count on Swiggy to help them cater to new taste buds; to reinvent their offerings and grow their online food business.
Swiggy Brandworks works with restaurant brands on the platform helping them create unique ‘for delivery only’ menus and innovate with minimum investments.
Swiggy BrandWorks enables restaurant partners, with superior culinary capabilities and unutilised kitchen capacities, to co-create delivery focused brands. It aims to promote the proliferation of businesses with multiple brands under one umbrella within the capabilities of the parent brand.
Adding a new tadka to the good old brand promise!
With Swiggy Bandworks, restaurant partners can create different intriguing ideas out of a single kitchen, giving customers refreshing new experiences and menus with each ‘Virtual Kitchen’. Swiggy helps with the menu creation including portioning and pricing, go-to-market strategy, marketing and financial aspects to ensure the new brand grows sustainably. The brands on the other hand take care of the food and packaging as they operate out of their existing dine-in facilities.
Apart from nurturing the creative side of food demand, this initiative is helping restaurant partners maximize their kitchen’s full potential or set up new delivery only kitchens with a step-by-step approach. For instance, operational downtime in the kitchen and cuisine expertise analysis is practiced to eventually bring about incremental revenue/profits for the restaurant.
While meeting market demands drives menu concept creation, making business profitable for restaurant partners and stabilizing it is a consistent incessant effort. Swiggy Brandworks indexes on a low-investment model, scaling rapidly and generating revenue for restaurants from day one with negligible capital investment — a win-win for all.
With a little help from Swiggy Brandworks
Since beginning in February 2020, Swiggy Brandworks has so far successfully co-created 66 sub-brands with 400+ outlets spread across 20 cities. Restaurant partners from cities like Bangalore, Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Pune, Chandigarh and Ahmedabad have so far been part of the initiative.
Swiggy Brandworks functions on the model of ‘Business Empathy’ – filling the demand gaps creatively while utilizing the operational gaps in kitchens of our restaurant partners and ensuring that they are profitable for them. We look forward to working with many such brands that have the potential to expand their culinary skills to satiate customer’s food craving in an asset light model.
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