In honor of the 40th anniversary of the iconic 990 silhouette, the “Made in USA” collection will include seasonal models of the 990v1, 990v2 and 990v3
Dubai, UAE –May 31, 2022 – Teddy Santis, founder and creative director of NYC apparel and lifestyle brand Aimé Leon Dore (ALD), today released his first seasonal collection as Creative Director for New Balance MADE in USA. As part of the “Made in USA” collection – and in honor of 2022 marking the 40th anniversary of the iconic 990 silhouette – Santis designed seasonal, limited-edition models of the 990v1, 990v2 and 990v3 which will be launching in June, with new introductions each month.
In addition to the seasonal models of the 990v1, 990v2 and 990v3, the collection will also include classic American sportswear apparel. With a keen eye towards craftsmanship, Santis designed a variety of sweatshirts, sweatpants, shorts, long sleeve t-shirts and short sleeve t-shirts.
Santis has made a name for himself by creating products with a New York sensibility. He’s also highly regarded for his deep commitment to authentic storytelling, which is a thread that he’ll sew throughout his work with New Balance. Santis’s vision for MADE is focused on designs that highlight New Balance’s history, heritage and craftsmanship through product, materials, and use of color. Using that narrative as the overarching inspiration for the collection, Santis then segmented it into three distinct categories:
“As a brand, New Balance has always been drawn to nontraditional and independent creators, which is what makes Teddy such a perfect fit for New Balance MADE in the USA,” said Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance. “Not only does he have an incredibly authentic and passionate tie to New Balance, but he’s uniquely positioned to help preserve the history of MADE, which is the foundation of the brand, while simultaneously guiding its evolution through his unique design sensibility.”
The collection will be available from New Balance in The Dubai Mall, thegoodlife and SNKR in Kuwait, beginning June 3rd. Suggested retail pricing for apparel starts at 399 AED and 33 KD, and footwear from at 899 AED and 74 KD respectively. To learn more about the collection, follow @newbalance and @newbalancemena.
New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.
Bengaluru, May 05, 2024
Indian National Space Promotion and
Bengaluru, India – May 02, 2024 – Agora, Inc.
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
India – April 30, 2024 – Solitario, the premier destination for luxury lab-grown diamo
Mumbai - National, 29th April 2024: Greenply Industries Limited, a pioneer in the interior infrastructu
Bengaluru, 29 April 2024: Zepp Health, a global provider of smart wearables and health technology, has announced the launch o
Corporate / 06-05-2024
16th Stakeholders' Meet: CMD, IREDA Emphasizes on Ease of Doing Business and DigitisationCorporate / 06-05-2024
ET Masterclass Presents a Once-in-a-Lifetime Opportunity to Learn from the Fathers of Modern Marketing and Branding - Philip Kotler & David AakerElectronics / 06-05-2024
LG ELECTRONICS UNVEILS CINEBEAM Q PROJECTOR IN INDIA, DELIVERING BIG-SCREEN ENTERTAINMENT IN A COMPACT DESIGNCorporate / 06-05-2024
Esri India Achieves 1 Million Users MilestoneElectronics / 06-05-2024
Acer Unveils TravelLite Laptops: Elevating Portability, Productivity, and Security for Businesses price starts at Rs. 34990Pelikken © Copyright 2022, All Rights Reserved
