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MUMBAI, 12th May 2022: Experian, the world’s leading global information services company, has launched a new PowerCurve® Strategy Management solution, a powerful decisioning solution deliver
ed as software-as-a-service via cloud. The solution is designed to help organisations leverage data and make faster, secure, and informed business decisions.
PowerCurve® is a unified platform that helps businesses understand and leverage their data across the entire customer life cycle – be it acquisition, retention or growth – to make fast, efficient decisions that support their strategic goals. With the new solution, businesses will be able to swiftly adapt their decision-based strategies at lower operational cost while harnessing the power of cloud.
Neeraj Dhawan, Managing Director, Experian India, says: “Financial institutions in India are looking for more agile and scalable decisioning solutions. To fulfil their needs, we have come up with a comprehensive suite of solutions to help businesses make better decisions and stay one step ahead. At Experian, we are committed to providing advanced solutions through innovation, technology, and excellence.”
The cloud-based PowerCurve® solution empowers businesses with integrated insights by maximising data and analytics to drive effective decisions across customer touchpoints. The solution supports businesses across a wide range of industries, including banking, fintech, MSME, insurance and beyond.
PowerCurve® Strategy Management combines machine learning and Experian’s deep knowledge of the industry to generate advanced data-driven insights. The cloud-based service offers:
The new PowerCurve® Strategy Management solution sits on the Experian cloud deployment platform and leverages the scale and the rich features of the underlying Amazon Web Services (AWS) cloud infrastructure, to deliver its as-a-service benefits to businesses.
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