SBI Life encourages mothers to go guilt free while taking time out for themselves, launches #GuiltFreeMoms Mother’s Day campaign

10-05-2022

Launched #GuiltFreeMoms social experiment under the brand’s longstanding #MummyKahanHain digital property

May 08, 2022: A mother never fails to shower unconditional love, even through multiple home and work responsibilities, she always ensures the best for her family. Prioritizing her family’s needs over her own is a natural choice fora mother, though such sacrifices often go unnoticed. Moreover, mothers are in a constant dilemma when it comes to self-care choices, as they often associate self-care with a guilt that it might lead to sacrificing family’s needs. Addressing this dilemma and a situation that every mother goes through, SBI Life Insurance, on the occasion of Mother’s Day, did a social experiment to encourage all mothers to go guilt free while taking time out for self-love and not burden themselves under the pressure of any perceived societal stigma.

To encourage mothers to do things that make them happy, a heart-warming social experiment digital film,#GuiltFreeMomswas released. The digital film also advocates ‘balance of life’-between individual & family needs. Emphasizing on the growing need for normalizing self-care as a part of child care, the company aims to motivate every mother to liberate herself to pursue her passion while simultaneously fulfilling her responsibilities. With the brand purpose, ‘ApneLiye, ApnoKe Liye’, SBI Life urges mothers to bring a balance in their life by choosing to be happy by doing things that they need to do for themselves, that too in a guilt-free fashion! The digital film, is a part of SBI Life’s #MummyKahanHain digital property built over the last three years.

Link to the video: https://youtu.be/Cl-gkUzzqnI

The film unfolds featuring social media influencers, who are also mothers, namely Shreya Gautam (Business women), MandaviJaiswal (professional turned homemaker), Snehalata Jain (Homemaker turned Entrepreneur), YuivkaAbrol (Entrepreneur), tostrike a special conversation on their self-care motherhood stories. The film parallelly showcases a new mother cradling her infant, seated in an isolated room watching the film and reacting to the responses shared by the influencers. At that moment, she comes across a penny drop question, ‘What’s the one thing you miss doing after having a baby?’, the new mother shares her wishes to herself. Here is when the influencers step in the room and make herrealize the importance of self-care. Towards the end, renowned psychologist, PaulomiPandit shares her views further validatingthat often mothers do not prioritize self-care and emphasizes on the need to ‘balance’ between individual and family wants.

Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life, said, “A mother is the first and the largest influence in a child’s life. She is someone who radiates her strength and love everyday on her loved ones especially her child. Unfortunately, in our society abelief system that has been passed on from generations perpetuates to think that if a mother chooses anything beyond taking care of her child/ family, she is selfish. The moment she decides to take off from motherhood to do something that makes her happy, the societyjudges herunkindly. To address this dilemma and societalstigma, we launched #GuiltFreeMoms, a social experiment digital film featuring influencers who are also mothers, to present their real life motherhood stories. SBI Life’s #MummyKahanHain digital property has always aimed to touch upon real life scenarios that mothers face and encourage them to take steps to not fall prey to what the society thinks but choose to be happy bydoing things thatmake them happy, that too in a guilt free fashion.

He further added, “We, at SBI Life, strongly stand by our philosophy - ‘ApneLiye, ApnoKe Liye’. This mother’s day, we encourage mothers to put self-care first while they take care of other things in their life. Our digital film, thus is an effort, to encapsulate this belief of having a balance in life for oneself and family, and thereby, support #GuiltFreeMoms.”

“New mothers are constantly questioning the choices they are making, or they are worrying about not doing enough as a parent. Working women are particularly more susceptible to mom’s guilt as they are constantly juggling between work commitments and spending time with their child. While most mothers are aware of these patterns; they find it very challenging to escape its relentless grip. This eventually has an impact on the physical and mental well-being of the mother and is also responsible for many promising careers being cut short too soon. Through this campaign, we want to help mothers overcome the guilt that comes from an unrealistic ideal of a perfect mom, inspire them to trust their parenting style and normalize the need of selfcare” said Sahil Shah, Managing Partner, WatConsult.

Speaking on the importance of self-care, Ms. PaulomiPandit, Psychologist said, “Every mother will define self-care differently but every mother needs self-care for sure. It is an even more crucial ingredient for a new mother since it plays an important role in increasing energy levels, reducing stress and in improving health and immunity. While our culture doesn't always promote the idea of a mother taking care of herself as much, it's important for all mothers to learn to be guilt free and add self-care to their daily routine”.

Previous News

Tide to increase India headcount to over 400 in 2021

Switch to solar, will be cost-effective: Gadkari to MSMEs

Latest News
Highlights

Telecom 11-10-2023

Samsung Announces Exciting Cashback and Affordability Offers on Galaxy A Series Smartphones for Festive Season

Gurugram, India – October 11, 2023: Samsung announced exciting offers

Tech-trends 11-10-2023

HMD Nokia G42 5G (16GB+256GB) Variant Launched: With Snapdragon 480 Plus 5G Chipset Powers & Stylish Colours

Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G

Travel 11-10-2023

IN-SPACe unveils Decadal Vision & Strategy for Indian Space Economy

Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and

Business 09-10-2023

Philips OneBlade Partners with College Rivals for an Epic Gaming Journey Enabling Gen Z to ‘Move Fearlessly’

New Delhi, October 3, India- Philips India announces an exciting co

Tech-trends 11-10-2023

HMD Nokia G42 5G (16GB+256GB) Variant Launched: With Snapdragon 480 Plus 5G Chipset Powers & Stylish Colours

Travel 11-10-2023

IN-SPACe unveils Decadal Vision & Strategy for Indian Space Economy

Business 09-10-2023

Philips OneBlade Partners with College Rivals for an Epic Gaming Journey Enabling Gen Z to ‘Move Fearlessly’

Rest-of-India 09-10-2023

Indian Space Conclave 2023 to unite Global Leaders to Shape the Future of Space

Business 03-10-2023

Nokia 2660 gets UPI Scan & Pay Feature, including the existing users

Business 12-08-2023

TECNO Showcases its Signature Series at the World of TECNOlogy

Living-in-India 11-08-2023

Tagbin Unveils ‘Meri Maati Mera Desh’ Web Platform in Commemoration of India's 76th Independence Day

Tech-trends 11-08-2023

Protectt.ai Unveils New Version of AppProtectt - Mobile App RunTime Security Platform (XDR), Extended Threat Detection & Response to Safeguard Sensitive Mobile Apps

SocialMedia 11-08-2023

ABP Network breaks the internet, zooms past 100 million subscribers on YouTube

Business 11-08-2023

Samsung Announces Early Deliveries of Galaxy Z Flip5, Z Fold5 for Pre-booked Customers

Industries 07-08-2023

Samsung Launches Fifth Generation of Galaxy Foldables, Watch6 Series and Tab S9 Series, Pre-book Now for Exciting Offers