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Chennai, 27th April 2022: Travel is making a strong comeback. However, many traditional hotel businesses continue to rely on walk-ins and travel agents to recover demand, especially across India’s Tier II and III cities. To increase the visibility and customer base of such hotels,, global travel technology company OYO recently launched OYO 360 - a self-onboarding tool for hotel and home-owners. OYO launched this programme to bring the power of modern technologies such as AI, machine learning and data science to the small and medium hotel business ecosystem, so that they have the necessary tools to maximise their earnings and benefit from the bounceback in travel. Since its launch, 3700+ hotels and homes have joined the OYO platform via OYO 360 and a majority of them have doubled their revenue compared to their pre-OYO days.
OYO offers hotels access to a large base of regular customers through its app and website, and also lists hotels on multiple Online Travel Agents (OTAs) to boost booking demand and, therefore, revenue. OYO’s best-in-class Artificial Intelligence-enabled pricing software automatically drives the best booking prices across all channels, based on room type, seasonality and other factors, therefore, enabling such doubling of revenues.
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