Dubai - UAE, 28 April 2022 – Following the successful release of two New Balance x Salehe Bembury 2002R colorways, the pair is teaming up again to launch the 574 YURT and, for the first time, New Balance x Salehe Bembury accompanying apparel. Grounded in trail running inspiration, the 574 YURT reimagines the classic and archival New Balance model with a modern outdoor flare.
The now-iconic closet staple 574 is an original trail running model from the 80s and the upper of the 574 YURT uses that silhouette as its inspiration, along with elements from the Test Run 3.0, 990v3, and archived 755. This new model continues the tradition of open mesh that has become a signature of the Salehe Bembury x New Balance relationship. A stylish but functional trail shoe at its core, the 574 YURT also comes complete with a first in footwear, high pitch whistle on the heel, emphasizing outdoor safety and survival.
With a yurt – a round tent covered with skins or felt – at the center of his inspiration for this new sneaker and apparel collection, Salehe uses earth tones and bright colors to capture the outdoors in both his designs and colorways. As a result, the collection inspires a new and elevated dress code to wear during outside activities.
“You already need many different tools when venturing outdoors,” said Salehe. “The 574 YURT was created so that you don't have to worry about remembering every item, because we've merged two into one with a whistle on the sneaker. Weaving this theme into the campaign video makes me excited to see how my audience takes this campaign at face value while introducing the 574 YURT and apparel.”
In keeping with the outdoor theme, the line of apparel includes a t-shirt, hoodie, pants, and cap featuring Salehe’s signature fingerprint design and a color palette inspired by hiking trails. As an extension of the collection, the campaign video takes viewers through several different outdoor environments alongside actors Jesse Williams and Algee Smith.
“Safe to say, none of us were whistle experts walking into this. But at New Balance, we honor function at every level and the team was committed to finding the right balance between a visually compelling and functionally sound device — key point being that the whistle did need to sound right at then end of the day!
Whistle aside, this design involved quite a few technically challenging components. We aimed to combine a historical canvas with unconventional flair, which both helped us introduce legacy tech in a new light while navigating certain manufacturing constraints. That’s the type of work that creatively feeds our soul because we know in the end we’re building something truly new for people,” says Yenny Hsieh, Senior Technical Designer, Footwear, at New Balance.
The 574 YURT will be available on newbalance.com beginning April 29th, and in The Dubai Mall and thegoodlife. with suggested retail pricing AED 799.
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
Jaipur, 18 April: Students of Jaipur have recently shown their remarkable achievement in the UPSC Civil Services Examination-
· Technopark-based Lifology holds conversation on IER 2024
Thiru
The New MOTIV Mix™ Interface Simplifies Audio Workflow and Ensures Perfect Recordings, Every Time
<
Business / 18-04-2024
STUDENTS OF JAIPUR'S JAYSHREE PERIWAL HIGH SCHOOL BRING LAURELS TO SCHOOL IN UPSCBusiness / 18-04-2024
India Employment Report pitches for policy to promote jobsBusiness / 18-04-2024
The EMAK Festoon Silent Heroes Awards-24 Concludes at Le Méridien, KochiBusiness / 18-04-2024
Axis AMC elevates R Sivakumar to Head of Corporate StrategyBusiness / 18-04-2024
Celebrate Baby Massage Day with Johnson's Baby Oil: The Perfect Choice to help nourish your little one’s skin from day 1Pelikken © Copyright 2022, All Rights Reserved
