The campaign featuring MS Dhoni and other CSK players goes live on 12th April evening
CHENNAI, 12th April 2022 – TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, rolled out its new brand campaign – “Whistle Through Every Turn”- building on its association with Chennai Super Kings. The campaign includes a set of three new advertising films that accentuate the positioning of the brand as The Bike Tyre Specialist.
The films feature M S Dhoni as the main protagonist, narrating his gripping biking adventures to his teammates. The stories are woven with suspense and light-hearted humor, crafted to connect with the millennials.
Commenting on the new campaign, Mr P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “Our last campaign ‘Tame The Turns’ was received well amongst our audience. We are happy to have woven this insight in an interesting way to create a set of #GrippingStories with CSK players. Apart from TV and Digital advertising, the campaign includes on-ground activations and channel partner programmes.” explained Mr. Madhavan.
Shot in a myriad of picturesque locales across India, three new 20 second brand films have been created exclusively for this campaign and will be aired during this IPL season to start with. The films are a beautiful concoction of interesting biking stories on one side while showcasing the high performance and quality of TVS Eurogrip Tyres on the other.
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
Jaipur, 18 April: Students of Jaipur have recently shown their remarkable achievement in the UPSC Civil Services Examination-
· Technopark-based Lifology holds conversation on IER 2024
Thiru
The New MOTIV Mix™ Interface Simplifies Audio Workflow and Ensures Perfect Recordings, Every Time
<
Business / 18-04-2024
STUDENTS OF JAIPUR'S JAYSHREE PERIWAL HIGH SCHOOL BRING LAURELS TO SCHOOL IN UPSCBusiness / 18-04-2024
India Employment Report pitches for policy to promote jobsBusiness / 18-04-2024
The EMAK Festoon Silent Heroes Awards-24 Concludes at Le Méridien, KochiBusiness / 18-04-2024
Axis AMC elevates R Sivakumar to Head of Corporate StrategyBusiness / 18-04-2024
Celebrate Baby Massage Day with Johnson's Baby Oil: The Perfect Choice to help nourish your little one’s skin from day 1Pelikken © Copyright 2022, All Rights Reserved
