National, April 2022: Shyam Steel, one of leading producers and manufacturers of primary TMT Bars, launched their new campaign “Apna Ghar”. The campaign aims to create awareness about the holistic solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders. The campaign includes three digital ad films and the first one features famous Bhojpuri actors Pawan Singh and Harshika Poonacha as the female lead who are also the regional market ambassadors of Shyam Steel. The other two digital ad films feature Olympic medallists Lovlina Borgohain and Manpreet Singh. The ad film will be promoted digitally with a specific focus on the Bihar, Jharkhand, Odisha and the north-eastern markets. The first film has been created by Yashi Films Pvt. Ltd. and directed by Ravikanth Mishra. The film’s featuring Lovlina Borgohain and Manpreet Singh is directed by Aritra Sen from Roadshow Films Pvt. Ltd
Shyam Steel Apna Ghar App is a one stop solution from ‘Neev se Pravesh Tak’ which is an online platform, and a mobile App for consumers providing a holistic solution to individual home builders. This is a breakthrough in steel and manufacturing industry and has acted as a problem solver by entering a digital world which has made life easier for all the home builders. The tagline ‘Neev Se Pravesh Tak’ is self-explanatory when it comes to catering home building needs. Through this campaign Shyam Steel has tried to reflect the essence of this App through a happy Indian couple who is planning to build their new home.
Speaking on the campaign launch, Mr Lalit Beriwala, Director, Shyam Steel said " We have received an extremely positive response from our consumers on the Apna Ghar App. Through this App we are aiming to redefine the construction sector. The campaign will help us in making the consumers aware on the Apna Ghar App and its benefits. Shyam Steel has always been in forefront with its consumer driven technology and innovation. The App will aim to address all the concerns of individual home builders and scale-up businesses of the dealers by way of opening up newer market geographies.”
The film showcases the dilemma faced by a married couple in building their new home. While the husband searches for solutions, his wife shows him the Shyam Steel Apna Ghar App which provides a holistic information on building their home and connects them with the experts for solutions. The film ends with the couple being satisfied over their decision to use the App and the husband triumphantly informing about this App to all his friends and family. Through this campaign Shyam Steel aims to drive across the message that Shyam Steel Apna Ghar App will act as an expert guide for all building construction activities.
Shyam Steel with an annual turnover of Rs 3,000 crores is now on a steady expansion mode braving the disruptions caused by COVID-19 pandemic. The Company, an integral partner of building new India, is committed to meaningfully contribute to the realization of the target of 300 million tonnes steel production by 2030-31. Shyam Steel have also signed Olympic medallists Lovlina Borgohain and Manpreet Singh as their Build India Brand Ambassadors, in addition to Sonu Sood. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.
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