Nairobi, March 2022
- Daikin Industries, the world’s
largest maker of air conditioning equipment, has launched its
operations in Kenya as part of its global strategy to increase
footprint across the emerging markets, globally. Kenya has been
globally highlighted as the new hot spot for business growth and
Daikin is poised to partner in this economic & infrastructural
development.
Daikin India Chairman & Managing Director Mr. Kanwal
Jeet Jawa
said that the East African market has great potential
for air conditioning penetration, which will be supported by the
Daikin production facilities in India. “We are introducing cost-
competitive and reliable products to the East African market
specifically customized for this weather patterns and fulfilling
Kenya’s energy labelling standards. We are strong believers in
cost competitiveness which is offering quality products at the
right price through local partnerships, powered by advanced
technology and with value-addition. Despite being a price-
sensitive market, East Africa has the potential to grow our sales
which we will aim to achieve through our volume zone strategy,”
said Jawa.
The company operates multiple research and development labs
across India, that is steadily exploring air conditioning products
that are future ready, eco-friendly, and affordable. The India
manufacturing facility currently produces over 1 million air
conditioning units annually and with the new facility operational
over the next few years, it will take Daikin’s total production
capacity to 2.5 million air conditioning units.
Daikin seeks to replicate the Indian success model across all
emerging markets including East Africa mainly due to the price-
sensitivity similarities and create a strong foothold and
prominence through – People, Processes, Products, Distribution
& Brand.
“We aim to develop our business in Africa -
where long-term
population is expected - using our products that are designed to
operate stably in environments with unstable electrical power
supply. After years of research and customized products, we are
ready to work with our business partners and dealers to grow the
air conditioning segment,” added Mr. Jawa.
Given that Kenya has the potential to act as the economic,
commercial, financial and logistics hub for East Africa, Daikin
plans to utilize Kenya as the gateway for its products and
Services to East Africa and serve its discerning customers.
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