SkinKraft Laboratories, India’s first AI enabled customized beauty and personal care brand, expands its haircare category with the launch of 2 new product ranges- Hair oils and Hair masks.
Hair oils:
SkinKraft's Scalp Quench Hairfall Oil is formulated with a blend of nourishing, natural oils that make the hair stronger and shinier from the roots. It soothes and moisturizes the hair, keeping dryness at bay. It also restricts hair breakage and early graying of hair. Antioxidants present in this oil stimulate the hair roots that help improve hair growth. It also protects the scalp and promotes healthy hair growth. The Strengthen & Restore Hair Oil helps in hair strengthening by stimulating the roots and nourishing hair follicles. With growth-promoting properties, it boosts hair volume and restores healthier-looking hair. The oil prevents hair breakage and improves the texture of hair. It balances the scalp conditions and locks moisture, giving the hair a natural shine. Added nutrients in the hair oil de-stresses the scalp and restricts early graying.
Hair masks:
SkinKraft's Frizz No More Shea Hair Mask is enriched with Keratin, it protects the hair from the harmful effects of the sun and other environmental damage. Additionally, it makes the hair appear glossy and fuller. It reduces surface damage on the hair, adds shine and softens frizzy hair, making it easier to manage. Antioxidants in the mask help improve hair growth by maintaining the connective tissues of hair follicles. This mask restores lost protein in the hair and makes it soft, silky and smooth. The Frizz Rescue Fenugreek Hair Mask formulated to strengthen hair. It increases hair elasticity, making it less prone to damage and breakage. The lightweight formulation of the mask helps restore and preserve hair's natural inner structure and further stimulates hair growth. Hibiscus extract restricts hair loss, makes the hair bouncy and lustrous. It conditions frizzy hair and makes it easier to manage. The Damage Dismiss Keratin Hair Mask strengthens the structures of treated hair and protects it against color and other environmental factors. It helps reduce frizz and smoothes the hair texture making it much easier to manage. Wheat germ oil nourishes and conditions the hair, making it resistant to damage caused by chemical treatments.
The Indian Hair Care Market is forecasted to reach USD 4.89 billion by 2025. Changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. These changes are majorly due to high millennial population, migration towards cities, and rising women employment. Products designed for focused hair types are gaining popularity among users and this led SkinKraft to expand their current haircare category by launching 2 new ranges of hair oils and hair masks.
The collection will be available on Amazon, Flipkart and Skinkraft.com
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