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AMAL TAMARA BY AWARD-WINNING TAMARA LEISURE EXPERIENCES LAUNCHES IN KERALA

Trivandrum, March 24, 2022: The newly-launched Amal Tamara in Alleppey, Kerala, is Tamara Leisure Experiences’ first foray into luxury wellness Ayurveda experiences. This 19-key property continues to hold the company’s core values of Responsible Hospitality at the root of operations and experience-design, and seeks to design bespoke curative programmes for those looking for a restorative Ayurvedic wellness experience.

 

Amal Tamara specifically applies the unique Ayurvedic concept of Chikitsa Chatushpada – a tenet of Ayurveda which centralises healing in the synergy of four forces: physician, patient, therapist, and medicine. 

 

BECOME AN AMAL YATRI

 

Based on the ancient wisdom of Ayurveda, every programme at Amal Tamara is carefully designed to offer privacy, tranquillity, and authentic programme, diets, and exercise and meditation regimes for a truly transformative experience. Every patient becomes an Amal Yatri from the moment they connect with the Amal Tamara team – embarking on a journey for life. An expert medical team comprised of highly experienced Ayurvedic vaidyas will assess the unique needs, body compositions, and goals of each patient before designing personalised and specialised treatments and schedules. For each Amal Yatri, the goal will be to equip each individual with an understanding of lifestyle changes that will allow them to carry wellness wisdom home with them. 

 

Amal Tamara offers personalised Ayurvedic programmes for immunity booster, anti-aging, among other chronic conditions, providing a customised healing experience. Additionally, a customised menu is designed to suit each individual’s specific dietary and health requirements, consisting of wholesome, organic, vegetarian meals, prepared by expert in-house chefs.

 

“It is perhaps less well-known that our family comes from a long line of Ayurvedic practitioners dating back to the 1920s. With a deep belief in the ancient wisdom of Ayurveda and a deep and long-standing connection to the region of Alleppey, Amal Tamara is a very special project and I couldn’t be prouder to be opening our doors at a time when so many of us are in need of tranquillity and healing. It is yet another step towards Tamara Leisure Experiences’ mission of delivering Responsible and Memorable Hospitality.


Our approach to wellness is one with a long-term vision. Every experience will begin well before the arrival of our patients and will extend to long after they leave the property. Our medical experts, or ‘Vaidyas’ are highly skilled and this knowledge and philosophy will remain at the bedrock of every decision taken at Amal Tamara.”

 

– Shruti Shibulal, CEO & Director, Tamara Leisure Experiences Pvt. Ltd.

 

The property boasts of 19 luxurious rooms in three different types of accommodation – Astha Rooms (450 square feet), Ekta Rooms (550 square feet), and Idha Rooms (750 square feet). A picturesque lake view adds to the aesthetic value of the accommodation, providing both privacy and serenity.

 

An environment for meditation, healing lamp lighting, and a serene library are some of the property’s amenities. Immersive experiences like Kathakali dance, Kalaripayattu martial art, Vedic fire rituals, and more provide a glimpse into the cultural practices of Kerala. 

 

Tamara Leisure Experiences has multiple property launches lined up in different locations across India and has achieved its target of 1000 keys globally well ahead of schedule. In Kerala alone, we will be launching two more properties in the next couple of years - mid-segment hotels of the brand Lilac in Guruvayoor and Kannur. In addition, the second edition of the upscale business hotel O by Tamara will be launched in Coimbatore later this year. 

 

Adding to its German portfolio of hospitality outlets, the organization has recently acquired Moxy Bremen at Uberseestadt in Bremen, marking its fourth hotel acquisition outside India. 

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