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March 24, 2022: In recent times, one of the most altered habits, is hand washing. With increased frequency of handwashing, one of the issues that consumers often face is that their hands often become rough and dry. Consequentially, hand wash as a category has gone beyond just hygiene. Keeping the ever-evolving needs of the consumers in mind, ITC Fiama has introduced Handwashes that not only meet the consumers’ hygiene needs but have been designed with natural essential oils that keep your hands feeling soft and happy.
Fiama, one of the leading personal care brands in the country offers a diverse range of bathing solutions which are designed to make every bath a mood uplifting experience. Fiama hand washes crafted with natural essential oils encourages a hand care routine that not only uplifts the mood but leaves hands soft and a happy feeling. Infused with the goodness of natural extracts and essential oils, Fiama Handwashes are designed to keep the hands soft & supple. The range – Happy, Fresh and Relax offer variants in an exquisite bottle shape with pop colors that are a refreshing change in the category.
The handwash portfolio is being launched with a new television commercial with brand ambassador Sara Ali Khan.
The film is a conversational banter between two friends and the surprising discovery of very soft hands in a refreshing home garden setting. The film showcases Sara indulging in the joy of washing hands, thereby keeping her hands soft and happy.
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