Kochi, 24 March 2022: Eastern Condiments, one of the leaders in the spices segment in Southern India and GCC countries, has introduced an all-new Spicy Chicken Masala, a premium blended masala that caters to the consumer’s evolving taste palate.
The newly launched masala is a finely balanced combination of rustic spices and adds a fiery twist to traditional chicken dishes. Made keeping the consumers who prefer an enhanced taste profile in mind, the Spicy Chicken Masala imparts high convenience as the consumer need not use any other masala to make their chicken dishes delectable and flavoursome.
“Blended spices have cemented their place on kitchen shelves and have been accepted and used by consumers to elevate the taste profile of everyday meals. These packaged flavour enhancers have made it convenient for consumers to curate a variety of dishes with ease. At Eastern Condiments, we are focused on making our consumers’ lives easier by providing them with innovative solutions for their needs. We have a sound understanding of our consumers’ needs and are focused on delivering them in the most convenient format possible. The Spicy Chicken Masala is a value additive offering both for those consumers that have a spicy taste profile as well as for those who want to add that extra punch to their chicken recipes.” shares Mr. Manoj Lalwani, Chief Marketing Officer, Eastern Condiments Pvt. Ltd.
Eastern Condiments has been a flagbearer of ethnic Indian food in South Indian and GCC markets, focusing on convenience and bringing the authentic taste of regional cuisine to its consumers. The core flavour of Eastern Spicy Chicken Masala comes from the main component Chilli, which is further enhanced by the presence of other spices. The aromatic top notes of this blended spice are unique and distinct enabling the consumer to make a Chicken dish that is spicy and delicious.
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