New Delhi:
Fix My Curls,
one of the only brands in India providing complete hair care
solutions for curly and wavy hair
, has recently signed playback singer Palak Muchhal as its
brand ambassador. The move comes as Fix My Curls looks to strengthen its connection with
the youth and shift the narrative towards embracing curly hair instead of using chemical-
laden alternatives. With a wide range of revolutionary products catering to various needs of
everyone with curly and wavy hair, the brand aims to create an inclusive space for self-
acceptance and love. The talented singer will be seen promoting various products under the
Fix My Curls umbrella.
Known for her melodious voice and lustrous curly mane, Palak Muchhal has carved a niche
for herself in the Indian music industry. The youth-centric icon has a slew of awards and
accomplishments to her name and has amassed a major fan base on her social media
channels. Besides being a part of major national and international concerts, she runs a
charitable organisation for the underprivileged.
Commenting on the association,
Anshita Mehrotra, Founder, Fix My Curls said:
“I am
extremely delighted to have Palak on board as the face of the brand. I love her authenticity
and keenness to embrace her curls. While I was growing up, there was an absolute lack of
representation in the media for people with curly hair, more so in India. Despite over 60% of
the world population donning wavy or curly hair, there has always been a genuine lack of
products tailored to cater to this segment. With Fix My Curls I wanted to create an inclusive
brand and thereby foster a supportive community of women and men who embrace their
natural hair texture, and realise just how gorgeous their hair is. We are sure that our
association with Palak will help more people connect with the brand and embrace their
natural curls with all heart.”
On this partnership with Fix My Curls, Palak Muchhal said
:
“This association is very close to
my heart. The narrative to tame curly hair in an effort to attain a certain standard of beauty
is highly constricting and stereotyped. The notion that beauty is definitive is harmful to a
person’s self-esteem and should be shunned altogether. I vouch for beauty in all forms, and I
am especially proud of my curly hair. I am big on flaunting it in my social media posts and
carry it with pride. Being extremely conscious of the products I use, Fix My Curls approach to
toxin-free styling of curls resonated with me. The products help define my curls and add
volume to my mane. The little girl inside me who grew up with zero representation of curly
hair in the media is really excited, and I look forward to an exciting journey ahead.”
Link to the video:
https://www.instagram.com/tv/CbZTJ3sj7VF/?utm_medium=copy_link
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