Dubai, United Arab Emirates, March 10, 2022 – Runners, rejoice. The Fresh Foam X 1080v12 has arrived with a very clear statement: if you run, it’s for you. Global sportswear giant New Balance has fine-tuned its underfoot cushioning technology, adding an overall streamlined look for the new Fresh Foam X 1080v12, representing a subtle but impactful evolution of the flagship Fresh Foam running shoe.
With V12, runners will experience an improved mid-sole, with a smooth 27mm heel for a plush ride – with even more flexibility and cushioning that’s perfect for collecting your daily miles. The shaping of the outsole and curvature of the heel has been advanced, providing a seamless and smooth running experience.
“Running is the great equalizer, anyone can run, and we believe we have the perfect running shoe that talks to that insight, the Fresh Foam X 1080 V12 is for everyone”. “We’ve said this many times before, but if we only made one running shoe, it would be the 1080. This is an evolution of our signature Fresh Foam model with fine-tuned underfoot cushioning and flexibility that suits every type of runner.”
The ultra-modern outlook is also reflected in the 1080’s upper construction. The v12 offers a supportive, second-skin style fit with an engineered Hypoknit upper, for a more streamlined overall design. That subtly revamped upper design offers a streamlined take on high-tech, ensuring the 1080 isn’t just that it’s the premier running shoe made by New Balance – it’s also the most versatile.
Designed with both comfort and performance in mind, the 1080 delivers top-of-the-line performance to every kind of runner, whether they are training for world-class competition, or catching a rush hour train. There’s also an improved fit, with added height to protect the achilles, while providing incredible flexibility.
The Fresh Foam X 1080v12 represents a consistent progression of the model’s signature qualities. The smooth transitions of the pinnacle underfoot cushioning experience are fine-tuned with updated midsole mapping, which applies more foam to wider areas of the midsole and increases flexibility at the narrower points.
Launching in March, the New Balance Fresh Foam X 1080v12 will be available across the GCC and can be found at:
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