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Dubai, UAE – February 24 2022, New Balance today unveiled Uni-ssentials, a new line of gender- neutral apparel as well as a reimagined edition of the XC-72 in three colorways, Spring Tide and Eclipse, Black and Calm Taupe, and NB Burgundy and Wheat Field. Uni-ssentials is a modern, gender-neutral approach to sportswear staples constructed from the overlapping measurements of traditional men’s and women’s sizing.
Uni-ssentials moves beyond the old, artificial limitations, with a thoughtfully constructed approach to gender neutral sizing. This newly engineered take on gender neutral sizing has built unique, numbered blocks from the intersecting points of traditional, lettered sizes, based entirely on body shape and measurements.
As sportswear basics continue to be the foundation of modern style, New Balance’s new Uni-ssentials range is a step forward for these wardrobe fixtures. Innovative, gender-neutral sizing built from the overlapping measurements of traditional men’s and women’s sizes offers a modern approach to everyday versatility.
The new gender-neutral XC-72, launching in tandem with the Uni-ssentials, includes three new colorways to compliment the line of gender-neutral apparel. Uni-ssentials will launch pan GCC across NB.com channels and DTC doors - The Dubai Mall and 360 mall store in Kuwait and select retailers such as Foot Locker, Namshi and The Athletes Foot in Kuwait from the 24th February, 2022, with suggested retail pricing from AED 129 to AED 299 for apparel and AED 699 for the footwear.
About New Balance
New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
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