Dubai, February 2022: Home-grown food delivery brand Mama Rita is excited to announce the launch of their naturally-colored wraps.
The pastel-colored wraps are the new additions to Mama Rita’s vast menu of Arabic and international dishes after high demand from the market for healthier choices to fulfil new resolutions.
Meet Rita’s Charcoal Chicken Wrap, Mama’s Vegan Falafel Wrap, Homestyle Beef Tenderloin Wrap and the Mediterranean Prawn Wrap ready for that grab and go lunch, a meal between meetings or a healthy dinner at home. All wraps are naturally colored with ingredients like spinach and beetroot adding a supernatural flavor and innovative look for traditional wraps.
“The launch of the Supernatural Wraps adds a twist to the traditional sandwiches my mother used to make for us at home whilst staying true to the flavours of the ingredients and sauces inside” says Founder Jessica Kahawaty.
Mama Rita has seen double digit month-on-month growth since its inception 14 months ago. Strong product development and strong seasonal lineups have helped position the brand as a fresh player in the market and an 80% retention rate amongst the brand’s most loyal customers.
“We hope to expand our reach of customers with our unique wraps tapping into wider tastes and a new demographic that is seeking comforting and simple wraps that can be eaten on the go.”
Rita’s Charcoal Chicken Wrap
Marinated juicy chicken with melted mozzarella, avocado, pickles, onion, hand-picked baby spinach, and Mama Rita’s special sauce.
Wrapped in naturally colored charcoal bread.
Price: AED 38
Homestyle Beef Tenderloin Wrap
A household favorite succulent tender beef marinated to perfection. Served with cheddar cheese, sliced pickles, tomatoes, onion, wild rocca, and Mama Rita’s special sauce.
Wrapped in whole wheat bread.
Price AED 44
Mama’s Vegan Falafel Wrap
Our traditional falafel wrap with freshly sliced tomatoes, raddish, pickles, romaine lettuce and tahini dressing.
Wrapped in naturally colored and nutritious spinach bread.
Price: AED 34
Mediterranean Prawn Wrap
A rich filling of prawns, sliced avocado, capers, pickles, sliced onions, wild Rocca, lemon zest and Mama Rita’s special sauce.
Wrapped in naturally colored pink beetroot bread.
Price: AED 41
Available starting 1st February, order your Mama Rita Wraps on Deliveroo from MAMA RITA or www.mamarita.com and receive them right where you want them!
About Mama Rita
Food delivery concept, Mama Rita was launched in September 2020 by mother-daughter duo Rita and Jessica Kahawaty. Growing up, Rita’s own mother Nahil taught her how to cook using delicious fresh vegetables grown in the Lebanese mountains by her father Simon. Rita took to cooking naturally and was soon adding her own touches to her mother’s signature dishes. Recognising this gift, Mama Rita was born from Jessica’s desire to share the flavors of her home with the world.
‘Feeding the world as a mother would’ is the brand’s mantra. Premium in quality, democratic in pricing, the Mama Rita menu has been carefully curated by Jessica and Rita to bring all three generations of heartwarming home cooking to the public, beautifully fusing Middle Eastern, Mediterranean, and International cuisine. Every meal created in the Mama Rita kitchen tells a story of authenticity; the food is real, healthy and cooked from the heart.
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