India, February 16, 2022: In an audacious step forward, Chandon India launches an immersive online and on-ground campaign announcing ’12 pm to 5 pm’ as ‘Rosé-O-Clock’; through a new generation of innovative content creators. Marrying creative vision and modern sensibility, this announcement expands on the brand’s signature tagline #ComeSitWithUs.
Chandon has positioned itself for years as the go-to celebratory drink to be consumed responsibly together with friends and family. As the world witnessed a global shift in lifestyle, the brand apprehended the need to bring people together again. A force to open up new horizons, to move us forward.
The campaign comes to life through a curated list of seasoned digital advocates, who will display celebrations and emotions that make up some of life’s remarkable moments, while highlighting Chandon’s award-winning sparkling Rosé.
After a succession of engaging events over the last few years, Chandon India has transformed the Rosé category in the country. With its striking, thought-provoking promotions and natural appeal to the contemporary consumer, the brand has brought unprecedented innovation and energy to the sparkling wine category since 2013. It has been successful in recruiting consumers while concurrently targeting and engaging a growing audience of wine connoisseurs across the nation. Today, driven by its innate pioneering spirit, Chandon paves the way to revive on trade and supporting partners through on-ground events while adhering to all safety protocols.
Chandon India has consistently bagged accolades at the Decanter World Wine Awards in 2020 and 2021, making it the only sparkling wine to win this award two years in a row.
A key aspect of the campaign reiterates day drinking, from 12 pm to 5 pm. This timing was inspired by the new normal. Research suggests that work from home and flexible working hours lead to a rise in at-home consumption. 12 pm to 5 pm was chosen as an ideal time to make the choice to relax and unwind, especially with a glass of Chandon Rosé. Faithful to its ethos of crafting exceptional sparkling wines and experiences based on the celebration of communities, the digital series of influencer content spans across genres.
“Chandon as a brand has pioneered, always innovated our techniques to delight our customers and that still stays true for us. With an ambition to evolve with the growing market and welcome new sparkling wine consumers we present Rosé-O-Clock! A campaign that underscores our curiosity of the local culture and our robust community while adapting to our consumer’s digital shift.” Said Ipsita Das, Managing Director, Moët Hennessy India.
Chandon is currently available pan India, in cities such as Mumbai, Delhi & Gurgaon, Bengaluru, Punjab, Chandigarh, Goa, Bangalore & Assam at select retail & on premise outlets. In select regions it is priced at INR 2500 and is subject to vary from state to state.
Enjoy Chandon Responsibly.
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