Kochi: Mountain Dew®has always maintained that the difference between ‘ordinary’ & ‘extraordinary’ is the decision to move beyond fears & self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping films, Mountain Dew® today unveiled an its new DarrKeAage Jeet Haicampaign.
Accompanying the campaign, the beverage brand has rolled out a high-octane TVC today featuring its new brand ambassador and megastar Mahesh Babu. Shot on the top of the world’s tallest building –Emaar’s Burj Khalifa in Dubai, the new film is a thrilling showcase that is set to leave audiences at the edge of their seats. The TVC is a reiteration of Mountain Dew®’s belief that in the face of any challenge there are 2 choices; either succumb to fear or overcome it & move ahead – it is this choice that sets the real heroes apart from the rest.
The TVC opens to a birds-eye view shot from the top of the Burj Khalifa where Maheshgears up torepresent India by performing a daredevil stunt and making a new world record. The film showcases thedilemma & the determination of Mahesh Babu as he evaluates the choice in front of him.Mahesh takes a sip of Mountain Dew®, a resolute look crosses his face as he plunges offfrom the top of Burj Khalifa on his bike defying all odds.
Speeding downfrom his bike from Burj Khalifa on a slim runway, Mahesh leaves the audience on-ground gasping with disbelief and fear as he falters and skids mid-way. However, with an unwavering spirit, Maheshsuccessfully makes his way to the end of the runway and emerges as a winner as audienceapplaud him for this jaw-dropping action.
Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said, “With our ‘DarrKeAage Jeet Hai’ philosophy, Mountain Dew continues to celebrate the spirit of those who push themselves in the face of fear to achieve extraordinary results. With this new campaign, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. Mahesh embodies the courage and determination that a true hero is made of,and I am confident that this action-packed filmon the top of Burj Khalifa will strike a chord with our consumers. We hope that this campaign encourages our audiences to overcome their fear and move ahead on the path to victory.”
Speaking about his experience of shooting the TVC, brand ambassador Mahesh Babu said, “I have learned that while everyone faces fear in some form or the other, facing it head-on is the best way to tackle it and salute everyone who is growing through this challenge and trying to overcome it. I strongly believe in Mountain Dew’s philosophy of ‘DarrKeAage Jeet Hai’ and I am thrilled to be bring this philosophy alive on screen. I am confident that this adventurous film will resonate strongly with my viewers and inspire them to tackle their fears with courage.”
The Mountain Dew® TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Mountain Dew® is available in single/multi serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
One of the largest CPG Pitch Slams in India, offering participants a chance to win one year of free access to NIQ data, valued at $30,000!<
 (1)_1713611592.jpg)
Through this exciting initiative, the brand aims to emerge as the go-to purveyor of authentic Chinese in India
New D
Business / 29-04-2024
CSMIA's cargo operations thrive in FY 2024, driven by 10% rise in international volumesEducation / 29-04-2024
“69% Female Representation in MBA Analytics, Underscores the Evolving Landscape of Education – Sandeep Singh, Chairman BoG – IIM Kashipur”Business / 29-04-2024
NIQ Announces Inaugural ‘NIQ Founders Pitch Slam’ Competition for Emerging CPG Brands in Indiaeducation / 29-04-2024
IIT Kanpur is inviting applications for the 4th batch of eMasters degree program in Data Science and Business AnalyticsKerala / 29-04-2024
CII Digital Saksham Transforms Kerala's Entrepreneurial Landscape: Empowering Micro-Businesses for a Digital FuturePelikken © Copyright 2022, All Rights Reserved
