With its fair share of ups and downs, 2021 turned out to be an unexpected year. From salonclosures to social distancing measures & suspended in-store sampling, consumers were forced to quickly reinvent their usual lifestyle needs and daily regimes. Smytten, India’s largest product trial platform is here with a roundup of the past year Discovered in 2021. It reveals interesting highlights and key trends observed on the Smytten app, which offers more than 20 lifestyle categories for consumers to try. A product was tried every 3 seconds on the platform, which is a true embodiment of the fact that amidst the chaos, the spirit of trying something new held its ground. The campaign highlights the ways in which consumers are demonstrating in more ways than one that they’re reinventing their approach to beauty and self-care. Wellness is now a top priority, do-it-yourself is becoming the new norm, and clean ingredients are no longer a nice-to-have, but a must-have. Now more than ever, brands need to find ways to foster a direct relationship with their targeted consumer if they want to keep up with their ever changing needs. More and more customers are open to experimenting with new ingredients in their beauty regime. With a trial first approach, Smytten lets its users try the products before they buy it. In
2021, Smytten users tried products featuring ingredients like coffee, onions, niacinamide, gold & vitamin C to name a few. 2021 also observed some of the most innovative products launched by new-age brands to expand their product portfolio. With natural detox drinks to reduce hangovers, oral strips rich in antioxidants, lip masks & scrubs, honey twigs & lots more, users were spoiled with discoveries. And needless to say they tried it & loved it. Sleeping masks saw a lot of traction on the platform, with Mumbai trying the maximum number of them. The other interesting fact that came out of the report was the paradigm shift towards digital sampling among the non-metro cities like Surat, Ernakulam, Dimapur, Jammu, etc. For the past 6 years, millions of users have been using the Smytten app to try products and test them out. From cosmetics, to food & beverages, all the way to personal care, Smytten has also released a list of top rated products across categories from its users.
To support the brand partners, Smytten also launched an instant research feature which enables marketers to power a completely customisable questionnaire, with results delivered in 72 hours involving 10,000+ highly relevant audiences experiencing the product at the comfort of their home.
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
 (1)_1713611592.jpg)
Through this exciting initiative, the brand aims to emerge as the go-to purveyor of authentic Chinese in India
New D
Jaipur, 18 April: Students of Jaipur have recently shown their remarkable achievement in the UPSC Civil Services Examination-
· Technopark-based Lifology holds conversation on IER 2024
Thiru
Business / 20-04-2024
MasterChow taps renowned Chef Ranveer Brar as its Brand Ambassador to champion Asli ChineseSports / 20-04-2024
Aditya Mehta Foundation's para cyclists Jyoti Gaderiya & Arshad Shaik achieve top world rankings in the latest Track Para Rankings, bringing pride to India!Business / 18-04-2024
STUDENTS OF JAIPUR'S JAYSHREE PERIWAL HIGH SCHOOL BRING LAURELS TO SCHOOL IN UPSCBusiness / 18-04-2024
India Employment Report pitches for policy to promote jobsBusiness / 18-04-2024
The EMAK Festoon Silent Heroes Awards-24 Concludes at Le Méridien, KochiPelikken © Copyright 2022, All Rights Reserved
