Hyderabad: Kalyan Jewellers, one of India's leading and most-trusted jewellery brand has partnered with Annapurna Studios to launch the ‘Bangarraju’ Men’s Jewellery Collection, ahead of the much-awaited Sankrathi release of the Akkineni Nagarjuna & Naga Chaitanya movie.
The long Navaratna haram and the iconic Puligoru haram worn by the father-son duo, in ‘Bangarraju’, is from the personal collection of the legend Akkineni Nageswara Rao, or ANR as he is lovingly known in the region. Through the Bangarraju movie, ‘The King of Style’ Nagarjuna, has brought into vogue the Panche Kattu (dhoti drape), Puligoru & Navaratna Haram – style that once defined the timeless ANR look.
Puligoru, which means tiger claw, is a traditional masculine design signifying courage, and is part of the cultural ethos and legacy of this region. The nine precious gemstones in the Navaratna haram on the other hand, symbolises purity, humility, awakening, contentment, courage, love, wisdom, compassion and health. Kalyan Jewellers has recreated these two iconic pieces from the Akkineni family collection, giving fans a chance to recreate and embrace the iconic look.
Talking about this association, Kalyan Jewellers brand ambassador & ‘Bangarraju’ lead, Akkineni Nagarjuna said in a video message, “My father has always been my inspiration, and this traditional look that I have recreated for the movie Bangarraju is a tribute to him – even the jewellery that I wear in the movie, is originally his. Ahead of the release of the film, this traditional look seems to have appealed to the audiences, and that is how Kalyan Jewellers came on board to recreate the Nana Garu’s haram designs.”
Talking about the announcement, Mr. Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “We consider it an honour to be able to reproduce the iconic jewellery pieces that once belonged to Nageshwara Garu. As a brand, we have always followed a hyper-local product and outreach strategy. We have encouraged our patrons to not only take pride in their traditional designs, but also to embrace them in style – and when it comes to style, there is none that does it as wonderfully as The King (Akkineni Nagarjuna) himself. This is our special Sankranti offering to our customers.”
Ahead of the Makar Sankranti Bangarraju jewellery can be pre-ordered at Kalyan Jewelers outlets across India and the Middle East.
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