Thiruvananthapuram: Industree Foundation and Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED) are working jointly to undertake various initiatives for promoting tribal products with the purpose of improving the livelihood of tribal artisans and producers. It is a mission to work with the marginalized tribal community for the promotion of tribal products. Areas of the association are Retail Marketing of tribal handicrafts and handloom products, TRIFOOD Project, and Van Dhan Yojana.
As a part of the association, Industree will help TRIFED in increasing its presence & eventually the sales through a variety of modes, including branding, packaging, etc. Industree will help TRIFED in finding appropriate partners/ Professional Managers to run the TRIFOOD value addition facilities effectively. Industree will also help identify, train managers and paraprofessionals from communities to manage the Van Dhan collectives in business and social skills needed to professionally function and supply products to markets. Industree will work on accessing various funding opportunities available via CSR, domestic and international donor agencies to support the Van Dhan Yojana and other projects. Whereas, as part of the above initiative, TRIFED is involved in procurement and marketing of handicraft, handloom, and natural products produced by tribal artisans and tribal entrepreneurs through its Retail Chain Network of 144 showrooms by name of “Tribes India” located across the country.
Neelam Chhiber, Co-founder of Industree Crafts foundation said, “Through the partnership between Industree and TRIFED, Industree aims to bring national and global markets to the doorstep of tribal women.”
Industree Foundation: Industree Foundation works with a vision to co-create an ecosystem with farmers, artisans, and stakeholders, creating a new way of building sustainable enterprises and work culture. Its mission is to work towards economically and socially empowering women from marginalized communities in off-farm, natural resource based and value-added farm occupations. This is done by enabling them to equitably engage with global and local markets through producer-owned enterprises, thus becoming wealth creators for them, creating resilience to life crises, and helping society meet its sustainable development goals.
TRIFED: Tribal Cooperative Marketing Development Federation of India Ltd. (TRIFED) is mandated with the marketing and development of tribal products with the ultimate objective of socio-economic development of tribal communities in India. TRIFED aims to improve the livelihoods of tribal communities by creating a sustainable market and new business opportunities for them based on their culture, knowledge, and traditional skills whilst ensuring fair and equitable remuneration.
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