Dubai, United Arab Emirates: Skincare experts Bio-Oil adhere to a very clear belief: there is no one-size fits all answer when it comes to skincare, but there should be high-performance skincare products available to suit all.
Home to over 200 different nationalities and a melting pot of cultures, this mantra couldn’t be more relevant to the UAE. The sheer range of skin types, tones and needs in the region is like nowhere else in the world and Bio-Oil products are perfectly suited to fulfilling this wide range of requirements.
Following on from their hugely impactful and industry-disrupting Real Women campaign, which boldly showcased the versatility of Bio-Oil Body Lotion by featuring three real women - rather than models - from different ethnic backgrounds, the brand is now shining a light on the importance of diversity and inclusivity, both in the skincare world and beyond.
Bio-Oil firmly believes that all skin types, colours and tones should be catered for equally and that whatever their age, ethnicity, skin background or requirements, all customers deserve to feel seen and fully represented.
With that in mind, and reflecting the depth and diversity of the UAE consumer base, their innovative range of products not only provides options to suit all, but allows customers to build their own carefully curated skincare profile tailored to each individual’s unique needs.
Bio-Oil Skincare Oil
Well known for its ability to improve the appearance of stretch marks and scars, this market-leading product boasts multifaceted uses.
Treating hyperpigmentation
Bio-Oil Skincare Oil addresses issues of hyperpigmentation and discolouration (an affliction often associated with Asian skin, which tends to have high levels of melanin) seamlessly and efficiently.
Soothing aging akin
While the effects of aging and a loss of skin elasticity are universal, this is particularly felt amongst Caucasians. Bio-Oil Skincare Oil’s plumping, soothing and rehydrating properties are a fantastic antidote, working quickly to ensure lines and wrinkles are plumped and skin looks and feels smoother and firmer.
Skin sensitivities
The plant-based product is renowned for not just its ease of use, but for how highly suitable it is for those with sensitive skin (a problem often experienced by Middle Easterns).
Hydrating credentials
Moisturising, replenishing and rehydrating, Bio-Oil Skincare Oil is nothing short of a wonder product when it comes to treating dry or flaky skin and is often recommend by those with dark skin, which tends to lose moisture faster than lighter skin tones.
Bio-Oil Skincare Oil (Natural)
This all-natural, entirely vegan version of the original product boasts all the same skin smoothing, plumping and improving qualities as the Bio-Oil category leader, but is entirely natural.
When creating Bio-Oil Skincare Natural the brand’s product developers first took steps to remove synthetic ingredients, mineral oils and known allergens such as benzyl salicylate and hydroxycitronellal. Not only that, they then increased the range and concentration of beneficial plant-based oils such as highly nourishing sunflower seed and soy bean oils and antioxidant-rich pomegranate extract.
The product is ideal for those who wish to embrace an entirely natural skincare routine and is a must-use item for pregnant women looking to maintain skin elasticity and both prevent and treat stretch marks.
Bio-Oil Dry Skin Gel
Designed explicitly for intensely dry skin and proven to be effective on even the most extreme dry skin conditions. Bio-Oil Dry Skin Gel is a well-established essential amongst those with dry dark skin and with women suffering from increasingly parched skin as a result of pregnancy.
The high-performance gel has a significantly greater oil count than more traditional water-based creams, lotions and gels, which means it locks moisture in and provides hydration and intense moisturisation at the same time. Experts recommend using the gel as an all over moisturiser: massage into the skin after showering and before bed for best results.
Bio-Oil Body Lotion
Bio-Oil Body Lotion couldn’t be better suited to UAE living, where the pace of life is fast and time is of the essence, yet looking and feeling great is quite rightly a priority for many.
Despite being as replenishing as a thick body butter or cream, the lotion is non-greasy, effortless to apply and disappears quickly into the skin, leaving it feeling silky smooth and noticeably better looking. In short, this means it can applied in a rush or even on the go and yet still yield fantastic results.
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