Real men don’t cry. Real men don’t complain. Why are you whining like a girl? These are some of the common expressions, references, and innuendos used to describe male masculinity. To break the traits of a rigid male stereotype Man Matters - India's only digital health platform for Men is on a mission to help men live confidently & in full vigour has launched a digital campaign #MenDontTalk. The brand has roped in Mirzapur fame Actor Divyenndu Sharma to encourage men to speak up and elicit conversations around physical health and well-being.
The digital film #MenDontTalk executed by Spring Marketing Capital addresses how cultural and social ideas about masculinity are proving painfully slow at changing the mindset. The archaic concept of Alpha is coercing men to impose self-enforced silence on issues related to vitality, medical problems, intimacy, and other struggles. As per one research, 28% of men don’t seek medical help for mental health conditions and 35% wait more than two years or have never disclosed a mental health problem to a friend or family member. In the campaign Divyenndu in his unique trademark style seeks to break this unhealthy stigma and urges men to open up and normalize conversations around one’s wellbeing.
Commenting on the initiative, Geet Rathi, Director - Marketing said, “Man Matters started 18 months back with the vision to help men open up and give them a platform where they can be themselves. After serving more than 300K men in their wellness journey, we are pleased to collaborate with Divyenndu on this awareness-driven campaign to reach out to all Men to get access to a platform where they can be free of judgement and open up. Whether it’s the community on the Man Matters App or the Free & Discreet Doctor consultations for all things men, we continue to foster an environment that encourages men to access support at any given time.”
Founded by Revant Bhate and Dhyanesh Shah in early 2020, Man Matters (manmatters.com) is operated under parent company Mosaic Wellness, focused on curated services & products with help of experts. The business now has annualized revenues of US$14M and serves more than 100,000 customers a month across its health & wellness offerings. With over 2 lakh online consultations for men done so far, Man Matters provide solutions across categories like hair, sexual wellness, nutrition, skin, weight, and many more. One can avail free and confidential online doctor consults for men's health and wellness.
So it’s time to start breaking barriers and support men’s mental health in a way that addresses the issues at hand.
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
Hyderabad, April 2024: BNI Hyderabad region, launched the world’s first Telugu Chap
In the bustling world of aviation, where every second counts and unforeseen circumstances can arise any moment, the presence of a
April 6th 2024, Kolkata: The National Human Resource Development Network (NHRDN) has concluded its 26th National Conf
education / 17-04-2024
Top Indian Execs join forces to train C-suites in Digital LeadershipTech-trends / 13-04-2024
iDestiny Unveiled Kolkata's First & Largest Apple Premium Partner Store in East India Near Park Circus 7 Point CrossingBusiness / 07-04-2024
BNI Hyderabad region launches World’s first Telugu Chapter, BNI Akshara at Nagole!Business / 07-04-2024
Guardians of Health and Safety: Inside the Vital Role of CSMIA's Airport Medical Services TeamBusiness / 07-04-2024
NHRDN’s 26th National Conference - “Beyond Tomorrow” sheds light on the Future HR TrendsPelikken © Copyright 2022, All Rights Reserved
_1713353985.jpeg)
