Dubai-based EVOPS Marketing DMCC has rolled out a special package combining digital marketing and strategic guidance for integration of technology to help eCommerce retailers achieve their business goals.
Making the announcement Hina Bakht, Managing Director for EVOPS Marketing DMCC, stated, “Any successful eCommerce business is a combination of compelling products, great online user experience, seamless payment, outstanding logistics and powerful marketing. Often businesses miss or neglect some of the most critical steps that maximize revenue and profitability. At EVOPS we are specialized in providing a comprehensive range of digital marketing services combined with strategic guidance on technology adoption and integration that optimize every aspect of the business. Right from developing single merchant eCommerce platforms to creating online market places, leveraging business by growing existing markets and tapping into new ones, our agency is fully equipped to support the market evolution.”
Although countries from the Middle East and Africa (MEA) have been relatively slow to adopt eCommerce, during the pandemic the region has seen strong growth in eCommerce fueled by increasingly digital demand.
Hina stressed, “There is an enormous potential and opportunities for further expansion in the MEA region especially in the UAE that is a market leader. It is essential for companies to understand their current status in the eCommerce ecosystem as well as the existing and upcoming challenges. Continuous innovation is driving consumer experience and expectations. We are witnessing a major shift in consumer behaviour. Buyers are looking for quicker, safer, mobile, more intuitive and personalized experiences along with flexible payment options and instant fulfilment. The advent of Artificial Intelligence (AI) and Machine Learning (ML) has completely transformed and greatly enriched the customer experience.”
According to experts offering the in-store experience online is vital for any eCommerce success and plays an important role in retaining online shoppers. Hina explained, “There are many tools ideal for businesses of all sizes that can help to replicate the brick-and-mortal experience online. What is important to remember is eCommerce is here to stay and grow with more and more small and micro sized businesses entering the eCommerce landscape in response to consumer demand.”
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