Storytel last year came up with a special subscription model called Select, which offers listeners the option to opt for content in 11 different regional languages.Earlier priced at a yearly subscription of Rs 1198, Storytel has now slashed its subscription rates to INR 399 per year for its Select subscription. Offering unlimited access to stories in 11 regional languages at a discounted yearly pricing, Storytel has kept up with its aim of going local and understanding customer needs.
Giving access to an entire year at a price of Rs 399 certainly helps in growing the category. Currently, the app hosts more than 2lac + titles with more and more titles being added every week. The new price is aimed to make storytel accessible to a much wider set of audience
“Audiobooks are seeing constant acceptance in the market, along with keen interest to try. Our intent with offering a yearly subscription with unlimited access to stories in 11 regional languages is to make discovery of stories pocket friendly. As customers, we are always open to trying a new style of entertainment- when it comes at an affordable cost, the willingness increases. Storytel intends to make stories accessible for everyone, with a competitive yearly pricing of Rs 399 we aim at encouraging building a habit of listening to stories...” said Yogesh Dashrath, Country Manager, Storytel India.
Storytel is an audiobook and ebook app streaming service launched in India on 27th Nov 2017. The company is headquartered in Stockholm, Sweden and currently present in 25 markets across the globe. In India, the app currently hosts more than 2 lac+ audiobooks and ebooks across 12 languages namely English, Hindi, Marathi, Urdu, Bengali, Tamil, Malayalam, Telugu, Assamese, Odia, Gujarati & Kannada . Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere and anytime
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