_1634905696.jpg)
New Delhi, October 21, 2021: - Allen Solly, India’s pioneer brand in casual work-wear from Aditya Birla Fashion and Retail Ltd., unveils a new range of denims for women in diverse sizes with a brand new campaign ‘Own Your Shape’. The campaign addresses the growing concerns– “one-size-fits-all”, as women struggle to find the perfect fit denim. With the launch of new campaign ‘Own your Shape’, the brand aims to provide stylish denims for every body type.
Mr. Anil S. Kumar, COO, Allen Solly said, “At Allen Solly, we care about the right fit for all body types. The need to move beyond ‘One Size Fit for all’ was common during our customer outreach. Fashion is not only about developing the perfect product but also the right fit for each body type and through this ‘Own Your Shape’ campaign, Allen Solly aims to accentuate that beauty comes in all shapes and sizes. He further added, “The brand strongly believe that this campaign will bring positivity among women and encourage the brand to make more such products.”
As part of the campaign, Ogilvy has conceptualized a new film that features three girls of different body types, trying different styles, switching. Swiping. Experimenting. The denims fit each of their body types equally well. They are seen admiring each other’s styles and the way the denims compliment their body shapes. They raise a toast for having the freedom to choose more from multiple styles that fits their body perfectly and not the other way around, thanks to Allen Solly
The idea behind ‘Own Your Shape’ campaign is to break away from the stereotype of clothing or the notion of specific styles for certain body shapes and address the diverse sizes of Indian women.
The first principle of dressing up is the need to experiment and have choices. So, why restrict them when it comes to denim? This collection is one of its kind with loads of functional benefits like High Waist for no gapes at waistline, better tuck, curvier denims celebrating ergonomics especially for plus size women, and more.
Mr. Mahesh Gharat, CCO, Ogilvy South said, “When women compliment other women on their sartorial choices, it conveys a subtle but beautiful appreciation of each other. This is exactly what the film captures between these three wonderful girls. The film captures their unique style and how they have found the right fit in the denim they wear. Through this film, we have depicted the essence of being comfortable in one’s skin and celebrating our body shape no matter what styles we opt for. After all, it’s only when you truly adore your body that the world looks brighter.”
Bengaluru, May 05, 2024
Indian National Space Promotion and
Bengaluru, India – May 02, 2024 – Agora, Inc.
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
India – April 30, 2024 – Solitario, the premier destination for luxury lab-grown diamo
Mumbai - National, 29th April 2024: Greenply Industries Limited, a pioneer in the interior infrastructu
Bengaluru, 29 April 2024: Zepp Health, a global provider of smart wearables and health technology, has announced the launch o
Industries / 06-05-2024
L&T EduTech rolls out industry-integrated MTech programmes in advanced IT domainsCorporate / 06-05-2024
India's National Apprenticeship Promotion Scheme Fuels Inclusive GrowthCorporate / 06-05-2024
16th Stakeholders' Meet: CMD, IREDA Emphasizes on Ease of Doing Business and DigitisationCorporate / 06-05-2024
ET Masterclass Presents a Once-in-a-Lifetime Opportunity to Learn from the Fathers of Modern Marketing and Branding - Philip Kotler & David AakerElectronics / 06-05-2024
LG ELECTRONICS UNVEILS CINEBEAM Q PROJECTOR IN INDIA, DELIVERING BIG-SCREEN ENTERTAINMENT IN A COMPACT DESIGNPelikken © Copyright 2022, All Rights Reserved
