Michela Muntean has decided to lead forward the furniture industry as a Business Development Strategist at a time of rebirth, when the need for business strategies is greater than ever, along with that for design creativity and determination for conscious yet bold choices. This is a new look and challenge for Michela, and her consolidated experience in this industry enables her to break new barriers to support the world of furnishing and Italian design.
With a commercial mindset, a combination of concrete logic and result-orientation, Michela shows a deep technical knowledge of the product and a natural sense of aesthetics with a strong empathy for the market, which allows her to track and perceive trends of a constantly changing industry. This mix of expertise and passion has enabled her to present and enhance the product in ever new and innovative ways, placing it also in communicative, visionary contexts to position it on the market, but mainly in the mind of consumers, in a growing then consolidated love for marketing.
With the ambition and desire to get to the heart of the furniture industry, Michela takes advantage of curiosity and motivation, which have always led her to new challenges to increase her knowledge. She studied and read. She got passionate about the product considering the tour of the factory as a ritual: All the secrets of the trade - from stripping and joining processes, to the sanding for MDF, HDF or chipboard - make the core of the company; that forms the key to access the technical world of panels and decorative wallcoverings.
With an in-depth comprehension of materials, Michela succeeds in understanding the most imaginative and communicative applications realizing amazing installations and events for the industry such as HOMI, Sicam and Fuori Salone. And it is precisely in Milan during the different Fuori Salone editions that, year after year, in a constant coordination and artistic direction work of architectural firms and communication agencies, Michela gives life to matter: in shape of a T-Rex, representing both the evolution of panels and the company ready to attack and conquer the market; in the solid and imposing profile of the Matterhorn symbolizing the material compactness and solidity as well as the figurative image of an established company on the market; and also through a fairytale to be told using Pinocchio as the perfect metaphor to describe how nature comes to life when it is respected and preserved.
“I’m passionate about creating,” says Michela, “and achieving quality results. This is what I seek: quality. Everyone can sell, but a quality sale service is what makes my day.” The aptitude for sales and the commercial focus make Michela a skilled business developer who knows how to cleverly enter the Italian market building broad distribution networks from northern to southern Italy to ease market entry for external companies. Her commercial nature can be noticed also in the approach to clients, with whom Michela interacts and communicates to build not only a business relationship but also a human connection “which, when cultivated, enriches your person as a personal treasure.”
The technical expertise combined with a good taste and curiosity for the most innovative trends allowed her to discover and create, supported by a paper factory, a finish available in different colors, winning a German award and becoming herself maker and creator of new trends. Furthermore, her commercial skills, creativity and full vision of the reference market enabled her to start a design department in Italy, to record the trends of the furniture industry and create panels collections.
Today, Business Development Strategist Michela Muntean has put herself on the market as an established professional of the furniture industry and she is ready to support large or small, new to the market or well-established companies to conquer the complex Italian market, with a set of tools ranging from commercial skills to marketing expertise and product strategy, offering creativity, passion, professionalism and market vision coupled with a wide network of contacts, essential to establish and propel a thriving business.
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