Jaipur: Moonshine Meadery, India’s first and largest (also Asia’s largest) meadery, who are building the market for “Meads” in India, today announced that they have chosen Rajasthan to be the first state in North region for its foray. Their Apple Cyder Mead will be available in leading liquor retail outlets across Jaipur immediately and gradually elsewhere in the state. This is the 4th state after Goa, Maharashtra, and Assam that Moonshine will now be available in India. Meads, though the world’s oldest alcoholic drink, has not been known or available in India till Moonshine came onto the scene. It is a gluten-free and unique alcoholic beverage distinct from beer or wine, as it is created entirely by fermenting honey with various fruits and spices.
An excited Nitin Vishwas, Co-founder & Benevolent Overlord, Moonshine Meadery, said, “Rajasthan is a premium tourism market with a huge influx of Indian and western tourists which makes it the apt market for something new and exciting like our meads to be launched in. I’m sure the tourists plus the discerning locals will take to meads as they have done with many other craft beverages.”
Rohan Rehani, Co-founder & Benevolent Overlord, Moonshine Meadery, added, “We look forward to introducing world-class Meads to the discerning tourists thronging Rajasthan besides the local experience-seeking young audiences. Made by fermenting Honey, Meads are among the most sustainable alcoholic beverage requiring no cultivation and entirely made using naturally available and sourced honey.”
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