Home / News

Business

  • 0

CMR Study reveals Indian consumers continue to prioritize audio quality while purchasing smartphones

Chennai: Over the past year, audio has been increasingly integrated into consumer lives. Audio is now central to their lives, enabling shared virtual experiences, whether it be audio or video. As such, quality audio experience is now a ’must-have’ on smartphones. 

 

CyberMedia Research (CMR), India’s trusted technology research and consulting firm, partnered with Dolby, a company with decades of expertise in delivering breakthrough audio and visual experiences to billions of people worldwide, to unveil the second edition of the survey titled ‘What Audio Means for Indian Smartphone users 2021?’ The survey reveals consumer insights on audio for smartphones and consumer preference for object based next generation immersive audio technology like Dolby Atmos.

 

As per the study findings, audio quality is the top-most driver (69%) influencing consumer smartphone purchases, ahead of battery (65%) and camera (63%). The Digital Natives (in the age group of 18-24 years) are the most active content consumers, spending >20 hours/week online on audio consumption. Amongst digital natives, the survey highlights a remarkable 8% point jump in consumers, over the previous annual study, prioritizing audio as a key smartphone purchase driver in 2021 at 71%. Digital natives are tech-aware, and presumably highly satisfied with the camera and battery innovations brought forth by smartphone OEMs.

Previous News

Technology News

MeetSurface Pro8– the most powerful 2-in-1 Surface built for Windows 11

Microsoft today announced that the new Surface Pro 8 will be available in the country from Februa

Hero Electric and Mahindra & Mahindra Announce Strategic Partnership in Electric Mobility

New Delhi and Mumbai: Hero Electric, India’s No.1 EV company and the Mahin

CMR Study reveals Indian consumers continue to prioritize audio quality while purchasing smartphones

Chennai: Over the past year, audio has been increasingly integrated into co

Acer Debuts New Large-Screen Chromebooks for Work, School and Entertainment

New Delhi: Acer today debuted four new Chromebooks that meet a range of cus

Latest Business News

MediaTek Announces Kompanio 1380 for Premium Chromebooks

HSINCHU, Taiwan: MediaTek today announced its new Kompanio™ 1380 chip, which offers a new level of performance and best-in-c

Indus Health Pus data reveals that males are at a higher or an equal risk of developing thyroid conditions as females

Chennai:Indus Health Plus – a pioneer in preventive healthcare has observed thyroid trends based on the hea

Final few luxury penthouse apartments for sale at Anantara The Palm Dubai Residences

UAE-headquartered upscale residential, hospitality and commercial property developer Seven Tides has announced only a few luxurious penthouse apart