Festive Winter 2021: The Ri Ritu Kumar collection this season exudes femininity and charm of the Indian bride. There is a marked juxtaposition between Ritu Kumar classic silhouettes and newer more playful shapes. These are ensconced in the timeless aesthetic of the brand.
The cornerstone of the textiles is defined in soft romantic hues and vivid tones weaved together from handwoven and embroidered fabrics adding a sumptuous outline on silk, velvet and organza. The collection is a prompt for us to come back to life. To be playful, to be together and to be joyous once again.
The campaign has been shot at the unconventionally curated Narendra Bhawan, Bikaner, which lends to the grandeur of Ri Ritu Kumar.
Campaign Credits:
Creative Director: Amrish Kumar
Photographer: Tarun Khiwal
Location: Narendra Bhawan Bikaner
About Ritu Kumar: Ritu Kumar is the most respected designer-wear brand in India today renowned for its distinctive use of colors, quality of fabrics, intricate embroideries, and a gloriously rich Indian aesthetic. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. In 2013, Mrs. Ritu Kumar was awarded the Padma Shri Award for her exceptional and distinguished service in the field.
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