Overview: The Epson Climate Reality Barometer helps to discover global experiences and
perceptions of climate change. In expanding our knowledge, we can work to raise
awareness, influence business decisions and inform policy makers — to focus attention on
what really matters.
The following document outlines the findings in India for the Epson Climate Reality
Barometer.
The reality deficit: The gap between perception and climate reality
The latest IPCC report warned that India will suffer more frequent and intense heat waves,
extreme rainfall events and erratic monsoons, as well as more cyclonic activity, among other
weather-related calamities, in the coming decades (source).
Reality check: Where we are today
The top three events most associated with climate change in India were:
With the least recognised being:
Reality responsibility: Who should be acting
Many, however, still believe action should come from elsewhere: a quarter (25.8%) believe
governments are “most responsible for tackling the climate emergency”, and 26.9% say
business is the “most responsible” for tackling climate change — with nearly one in 20
(4.1%) not believing in a climate emergency.
There is evidence, however, that the idea of personal and collective responsibility is widely
held too. Encouragingly, 21% of respondents see that they are personally “most
responsible”, while (21.5%) believe that we are all responsible — with action incumbent on
governments, businesses and individuals alike.
Reality action: Individual steps
In India, the top three actions people report that they are already doing, include:
Many respondents are also looking to adopt new behaviours – more than half (53.9%) say
they plan to install solar panels in the future, 57.2% say they plan to switch to an electric
vehicle and 47.3% say they plan to switch to renewable energy in the future.
Reality now: What's next?
The Epson Climate Reality Barometer and its discovery of the Climate Reality Deficit shows
that there is a long way to go if we are to take the fundamental actions necessary to avert
irreversible climate change. Greater understanding and collective endeavour, however, will
enable and empower rapid action.
Working together, Epson believes that we can all build a better future.
Research Methodology: Online survey conducted 06.08.2021 to 11.08.2021 among 1,207
consumers in India.
When talking about optimistic respondents, this refers to those who select ‘Very optimistic’
and ‘Somewhat optimistic’. When talking about pessimistic respondents, this refers to those
who select ‘Very pessimistic’ and ‘Somewhat pessimistic’.
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