Abu Dhabi, UAE – After shaking up the UAE capital’s luxury shopping scene with its fresh, modern and innovative new concept, Al Fardan Jewellery has further enhanced its offerings by adding another world-famous brand to its progressive collection.
The exquisite range from YEPREM is purposefully designed to turn heads and make waves. A familiar sight on star-studded red carpets and at Hollywood parties, its exclusive fan base includes some of the most inspiring, glamorous and powerful women in the world. Renowned for its brave, bold and eye-catching statement designs, Jennifer Lopez, Rihanna, Lady Gaga, Rita Ora, Pink, Beyonce, Oprah Winfrey, Madonna and Bella Hadid are just a few of the big names who are proud to wear these beautiful creations.
Specialising in precious diamond jewellery, the family-run company was founded in Beirut, Lebanon in 1964. YEPREM’s wearable pieces of art are of the highest quality, featuring enticing designs that are totally one-of-a-kind. This makes the brand the perfect match for Al Fardan’s vibrant new concept, which boasts a range of classy and delicate looks designed to appeal to all ages and tastes.
Providing a gorgeous array of necklaces, rings, chokers, bracelets, hand pieces and pendants, the YEPREM collection is available alongside Al Fardan’s own personal collection of masterfully, handcrafted pieces. As one of the Middle East’s leading luxury retailers for almost 70 years, Al Fardan prides itself on staying true to its
Emirati heritage, whilst still embracing the leading trends of the current day and adapting to the changing modern world.
In addition to YEPREM, the destination also stocks sleek and sophisticated accessories from a number of other international brands. This includes Guatemalan-inspired Alessa Jewelry, world-famous Italian jewellers Repossi, Swiss watch manufacturer Corum, and veteran Parisian accessory specialist Chaumet.
Hasan Fardan Al Fardan, CEO of Al Fardan Group, said: “I’m so excited to introduce YEPREM to the UAE and encourage women from across the region to embrace their femininity and discover new styles that bring out their own individual personalities. Ground breaking and forward thinking, yet at the same time elegant and classic, the brand fits perfectly with our own unique identity and love for edgy and dynamic designs.
I’m sure the pieces will be a big hit with all our customers, both new and returning, and I can’t wait to help our guests become better acquainted with them.”
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