VERO MODA has become synonymous with contemporary fashion and designs, which young women across the world desire. Furthering its growth and reinforcing its position as a fashion forward brand that brings the latest international trends to Indian women, VERO MODA launches its first-ever loungewear and comfort collection called ‘EASE’. Recognizing the importance of rest, recovery and comfort in today’s hustle and bustle, the new VERO MODA EASE range aims to provide consumers with apparel that seamlessly transitions from home to outside wear, without compromising on style or comfort!
Leveraging the rising consumer demand for comfort and the work from home surge, the EASE collection features two main categories catering to various consumer tastes and preferences when it comes to staying in; Loungewear and Sleepwear. Each style in the collection provides comfort for recovery while also optimizing functionality.
The Sleepwear range features printed night robes, comfy chic pyjamas, t-shirts and shorts in a variety of vibrant prints and fresh pastel hues. The Comfortwear range includes solid coloured co-ord sets of sweatshirts and t-shirts paired with joggers & track pant styles that can be worn to sleep and also ideal for workouts. Rest and recovery are vital for everyday life,thereby making the launch a fitting extension to the brand’s existing offering. It also comes at a time when most consumers have been staying home more than usual and are looking for comfortable yet versatile apparel to wear. Comfortable sleepwear also aids in getting a good’s night rest, which is extremely important for overall health.
The EASE range has thus been designed to be ultra-soft, light weight and breathable, to provide a gentle and fuss free fit for everyday life.
The VERO MODA EASE Collection will be available online on www.veromoda.in & across partner retail websites such as Captive, Myntra, Nykaa and Ajio at a price range of INR 699 to INR 2799.
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