Rouje is a fashion label based in Calcutta. The brand offers bollywood couture and cocktail sarees along with wedding lehengas. Inspired from Modern Heritage and their timeless creation, the brand aims to reinforce glamour facet with their outstanding collection. The brand also aims to break stereotypes of sarees being conceptualised as ethnic wear.
The brand offers a wide range of collections for their clients to choose from. Rouje as a brand understands the importance of the sacred and joyous occasions celebrated during the wedding period and keeping that in mind they have sarees and lehengas curated for everyone, from bridesmaids to the brides, for occasions like Sangeet to Cocktail parties to festivals, it has all the glamour you need.
Every saree is uniquely made with intricately embellished embroidery. Taking the modern trends into consideration, the brand expresses simplicity and elegance with their collections. With a mission to put Indian aesthetics in contemporary design language, the brand is ready with its new outpost. Their latest launch is called Mélange ‘ 21. Mélange offers an essense of variety that every bride or bridesmaid expects to have in their closets. The collection includes a wide range of outfits from elegantly simple to highly sophisticated looks.
Speaking about the brand and the new launch, Alok Surana,one of the founders of Rouje, said, “We are thrilled by the launch of our new collection Melange ‘21. It is our love and passion for fashion and designing that brought us where we are. We aim to create a niche where the gap between designer clothing, aesthetics and affordability minimizes. We are sure to make a great impact with our new collection.We have curated our label that has collections for all women to feel comfortable yet exquisite in their own skin.”
The brand has a store in Calcutta and soon it plans to launch a website for Rouje to be available for everyone.
The Designer Sarees range from Rs.35,000 to 60,000
Hurry! What are you waiting for? Head on to the link below to know more about the brand
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