“Are you alive? Can you breathe? Can you touch me? Do you feel anything? If you can, you and I, we are the same.
But were we always? I’m not so sure!
For forty years of my life, my breath was free, my touch acceptable and I felt I was alive.
Until the time when all of this was taken away from me. My being ceased to each singular breath. Tomorrow was just a hope.
I am Amit Aggarwal, and this is a story of my resurgence. A life where I breathe and live for every moment. A life where I let my feet touch the earth a little more, the waters wash me to a new everyday and the air caress me bare each time she comes knocking on my window sill.
Join me, as three of my long lost friends earth, water and air, take me on a journey. A journey where I shall surface and be nurtured, be given a form and made to feel who I truly was meant to be and be carried forward with my wings spread far and wide !”
An ode to the three elements that form the centre of our existence and help nurture us, give us the freedom to mould ourselves to be authentically us and carry us forward, Earth, Water and Air inspire the genesis of Metanoia.
Featuring 35 unique styles and silhouettes in colours ranging from moss, sage, forest green, roseate, azalea, lisianthus, taffy, mulberry, fuchsia to eggplant and indigo. This elaborate collection brings emotion to garments using intricate materials like glass fibre, raffia palm and optic fibre to spin architectural structures into fluid ensembles.
Innovating with technique, Metanoia, showcases hand painting through marbling pattern over discarded PVC and handwoven polymer The process of hand painting has also been applied in gradient over tulle and silks. The collection highlights the use of the brands signature metallic polymers which has been used for intricate pleating, 3D hand embroidered thread work and metallic cording in detailed silhouettes which are structured yet fluid, personifying hope, acceptance and new paths.
Amit Aggarwal takes you on a personal journey of what it means to resurge and redefine yourself, in a collection of meticulously embellished lehengas, sarees, gowns, capes and dresses.
Please find attached a few campaign images and below is a link to more images:
Link to the fashion film - https://www.instagram.com/tv/CTAMP1VAwzp/
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