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SINGAPORE: Following an iconic remake, global prestige skincare brand SK-II releases “I am Ayase. This is My PITERA™ Story”, a docu-film that walks down memory lane with award-winning Japanese actress Haruka Ayase as she opens up about how her skin and life have changed since her first bottle of PITERA™ Essence.
This is part of “My PITERA™ Story”, the brand’s first docu-series featuring intimate conversations with its four global celebrity brand ambassadors—Tangwei, Nini, Haruka Ayase and Chloe Grace Moretz as they take on a bold new challenge—a remake of their most iconic skincare campaigns. In an exclusive interview for this docu-film, Ayase talks about her unique journey with SK-II and PITERA™ Essence that started since she was just 25 years old.
“Well, it has been a long time since we met. It’s been more than 10 years since I’ve been using PITERA™ Essence so it’s like part of my life.
Thanks to PITERA™ Essence, one product I've been able to work with so many people over a long course of time.
Being able to do this makes me truly happy. I am who I am and was able to change the attitude towards caring for my skin because of this meeting when I was 25 years old.
SK-II is my partner. That is how I feel.”
“On acting, I once thought I would quit at 30. Looking back, the more experience you gain, you start putting pressure on yourself by thinking it’s natural that you excel at this and go to the next level. But at the end, all you can do is do your best at what you’re capable as of now as much as possible. Regardless of others, you have to do you own thing. For example, if your lines are really long, you should only go to set only after you feel comfortable saying them. You will manage to overcome the obstacles because you focus on yourself
on what you can do now.”
“Each CM I did with SK-II was memorable. It’s the type of CM that makes my heart race.
Now relooking at this very first CM, I’m a little embarrassed. I was so young! But after I started using SK-II and doing more with the brand, a lot of people started asking me about my skin and what I think and if I really use it. So, I felt I
should take care of my skin,
more and more and more. I
am who I am because of PITERA™”
“I heard that it’s better to start using SK-II early to maintain my skin’s condition. I didn’t see any trouble with my skin in my early 20s—my skin was pretty good actually. But every time I used PITERA™ Essence I started realizing it’s an amazing product as my skin got even better. I kind of like my skin more than it was 10 years ago.”
“When I get busy, I don’t get enough sleep. I also have make-up on for a long time when I’m filming. As I age, I also get concerned about things like dry skin, fine lines but since I have PITERA™ I don’t have to worry. It’s really important for me to have such a partner like PITERA™ Essence I can count on to keep me calm and at its best
condition.”
“I would tell my 25-year old self—you can believe in yourself. The right path is the path your thoughts are telling you to do. Recently I’ve been thinking it’s so important to be able to speak to your inner self. When you are in a rush, you tend to compare yourself with others. This is the time you should turn to yourself, not the outside world. Make
time to talk to yourself
“My PITERA™ Story” docu-series is SK-II’s latest collection of stories about its iconic
PITERA™ Essence. Through the years, SK-II has been on a journey to decode pop culture— entertainment, music and art—to bring to life its stories of PITERA™ and transformation to Crystal Clear Skin in new and meaningful ways for its consumers over generations. This started from authentic celebrity testimonials in its early days to bold challenges with 2017’s “Face The Wild Face the Camera” with National Geographic and 2018’s “Bare Skin Project” with Magnum Photos and even an industry-first beauty entertainment web-series with 2019’s “Bare Skin Chat” and “PITERA Masterclass” featuring comedians James Corden, Naomi Watanabe and singer-song writer John Legend.
PITERA™ Essence is SK-II’s signature and most awarded bestseller. With its unchanged formula, PITERA™ Essence contains over 90% PITERA™—SK-II’s exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain. Dubbed as “Miracle Water” in Asia, Facial Treatment Essence is loved by millions of women around the world for its transformative power to Crystal Clear Skin1.
“Ayase-san has been a close friend and partner of SK-II as our brand ambassador for 10 years. Her love for PITERA™ Essence as well as personal transformation to Crystal Clear Skin has inspired women across the world for years.” shared GaYoon Jung, Senior Brand Director, Global SK-II. “We have a special relationship with all our brand ambassadors. They are more than just the face of our campaigns or ads. They are family to us and are part of our brand legacy as true lovers and advocates of PITERA™ who share our brand purpose of #CHANGEDESTINY and core value of authenticity. Ayase-san has always worked closely with us to shape the narrative of our campaigns with her personal experiences, and we are thrilled to be partnering with her once again to launch this iconic remake and our very first docu-series, “My PITERA™ Story”.
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