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SK-II DROPS ICONIC SKINCARE CAMPAIGN REMAKE FOR NEW “MY PITERA™ STORY” DOCU-SERIES WITH FOUR GLOBAL CELEBRITIES

SK-II DROPS ICONIC SKINCARE CAMPAIGN REMAKE FOR NEW “MY PITERA™ STORY” DOCU-SERIES  WITH FOUR GLOBAL CELEBRITIES

Four global celebrities. One iconic remake. Only possible with the one and only PITERA™. Global prestige skincare brand SK-II releases “My PITERA™ Story”, a docu-series featuring its four global celebrity brand ambassadors—Tangwei, Nini, Ayase Haruka and Chloe Grace Moretz as they take on a bold new challenge—a remake of their most iconic skincare campaigns. Through intimate conversations, they share their PITERA™ stories and open up about how their skin and lives have changed since their first bottle of PITERA™ Essence.

“When I first heard about this project, I asked “Really? Are we really doing this again? But I was clear on one thing—this is not a repeat. If it was, I will consider myself a failure.” shared Tangwei, reflecting on the process of filming the remake for “My PITERA™ Story”. “10 years. It’s been 10 years with SK-II and PITERA™ Essence has always been there for me. Since the beginning till this day, SK-II is my Miracle Water. I think the first step of loving yourself starts with good skin. When you learn to love your skin, you learn to love yourself. PITERA™ Essence has changed my skin and life. It is irreplaceable to me, my one and only.” 

 

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