Dubai, UAE: BookMyShow, the global out-of-home entertainment company, has become the Arabian Gulf’s first online movie ticket aggregator platform following a landmark partnership with regional operators Roxy Cinemas, Novo Cinemas and Cinepolis.
In addition, a further collaboration with Prio Hub - the online marketplace for tours and activities - will see ticket options to more than 250 leading regional attractions added to the platform.
The new services build on BookMyShow’s UAE success in live event ticketing and will further elevate the aggregator’s market-leading credentials as the region’s premium entertainment booking service provider.
“Having built a reputation for delivering a wide range of entertainment choices since launching in the region in 2019, the introduction of movie and attraction tickets to the platform affirms our intent to establish a one-stop shop for multi-faceted consumer entertainment experiences across the Gulf,” said Lawrence Harradine, Lead – Business, Middle East, BookMyShow UAE.
With cinema ticket sales contributing the core of BookMyShow’s revenue generation in India, where the company was founded in 1999, Harradine believes the regional product evolution is well-placed to succeed in the Gulf.
“This move aligns with BookMyShow’s ongoing expansion strategy and extends our appeal to dozens of new consumer demographic verticals. In leveraging decades of technical and operational experience amassed by our India operation, we are very excited to roll-out a greater pool of entertainment options at the click of a button to our growing regional customer base.”
UAE residents and visitors alike can now use BookMyShow to book a range of leisure and entertainment activities, including the latest blockbuster movies, swimming with dolphins at Atlantis – The Palm, skiing in the summer, traditional Emirati culture experiences, as well as live performance by some of the biggest global superstars.
To mark the launch of the new movie ticketing services in the UAE, BookMyShow, in partnership with Roxy Cinemas, Novo Cinemas, and Cinepolis is offering buy-one-get-one-free tickets every Wednesday as part of ‘BMS Wednesdays’. Customers can view show timings across all cinemas and book tickets directly through the BMS website, where the promo code ‘MOVIES’ will see consumers receive one free ticket with the purchase of another.
In addition, BookMyShow has also collaborated with the Insurance market.ae to offer all users a 15 per cent discount on tickets for attractions and experiences, while Noon will offer a similar discount to their VIP members exclusively. All EmiratesNBD cardholders will be applicable to a 15 per cent discount on both movies and attractions. The global ticketing company is also in talks with further collaborations that are in the pipeline with renowned brands.
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