Home / News

Sports

  • 0

GATORADE® USES DATA TO UNLOCK URBAN PLAYGROUNDS, WITH THEIR INITIATIVE 'TURF FINDER'

GATORADE® USES DATA TO UNLOCK URBAN PLAYGROUNDS, WITH THEIR INITIATIVE 'TURF FINDER'

National, 01 March 2024: Gatorade®, PepsiCo India’s iconic hydration brand, has introduced its ‘Turf Finder’ initiative aimed at promoting the love and will for playing sports, amidst the hustle and bustle of India's metropolitan areas, in partnership with Leo Burnett India. Gatorade® seeks to inspire young individuals to embrace physical activity as a key part of their daily lives.

 

Addressing the scarcity of recreational space in urban India, Gatorade®'s ‘Turf Finder’ initiative is committed to finding us places to play, wherever and whenever space permits in the city. Utilizing historical maps data, Gatorade® will pinpoint appropriate locations, including vacant parking lots or empty streets, and transform them into accessible playing areas for citizens across India’s metropolitan cities. The first Turf will be launched in Mumbai, with successive releases planned for other metropolitan cities, including Bengaluru .

 

To launch the initiative, Gatorade® has released a compelling campaign that depicts the chaotic and fast-paced lifestyle of city dwellers. Amidst the frenzy of bustling schedules and cramped quarters, this initiative delivers a powerful reminder, that all one needs is the will to play and we will find them the space. Gatorade® is leading the charge by showing us how these spaces can be used to embrace an active lifestyle.

 

Speaking on the initiative, Ankit Agarwal, Associate Director, Energy & Hydration, PepsiCo India, said, “Gatorade has consistently championed the importance of fitness and an active lifestyle as integral components of well-being. However, in today's fast-paced and chaotic society, finding both time and a suitable space for physical activity poses a significant challenge. We firmly believe that this initiative will make sport accessible to a lot more people, thereby cultivating a healthier lifestyle. By providing convenient and inviting spaces for play, we hope to inspire communities to embrace the intrinsic value of staying active amidst the demands of modern life.”

 

Adding further Rajdeepak Das, CCO, Publicis Groupe – South Asia & Chairman, Leo Burnett - South Asia “This is a true HumanKind idea where we are using technology to find solutions for modern day problems. Our cities are temporal in nature, they behave different by day and different by night. We have validated this spirit and used historic Google map data to find empty spaces at specific times which can be made into a turf. The most exciting part is that this campaign can be scaled across the country and not only promote an active lifestyle but also make a cultural impact in communities making sport an equalizer.”

Gatorade®’s new initiative will be amplified through a 360-degree campaign across digital, outdoor, and social media. Gatorade® is available in 3 variants - Blue Bolt, Orange, and Lemon at 250 ml @Rs 20 and 500 ml @Rs 50 - both in traditional and modern stores and through leading e commerce sites/ apps.


 

Previous News

Technology News

Samsung Announces Exciting Cashback and Affordability Offers on Galaxy A Series Smartphones for Festive Season

Samsung Announces Exciting Cashback and Affordability Offers on Galaxy A Series Smartphones for Festive Season

Gurugram, India – October 11, 2023: Samsung announced exciting offers

HMD Nokia G42 5G (16GB+256GB) Variant Launched: With Snapdragon 480 Plus 5G Chipset Powers & Stylish Colours

HMD Nokia G42 5G (16GB+256GB) Variant Launched: With Snapdragon 480 Plus 5G Chipset Powers & Stylish Colours

Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G

IN-SPACe unveils Decadal Vision & Strategy for Indian Space Economy

IN-SPACe unveils Decadal Vision & Strategy for Indian Space Economy

Bengaluru, October 10, 2023  IN-SPACe (Indian National Space Promotion and

Philips OneBlade Partners with College Rivals for an Epic Gaming Journey Enabling Gen Z to ‘Move Fearlessly’

Philips OneBlade Partners with College Rivals for an Epic Gaming Journey Enabling Gen Z to ‘Move Fearlessly’

New Delhi, October 3, India- Philips India announces an exciting co

Latest Business News

MasterChow taps renowned Chef Ranveer Brar as its Brand Ambassador to champion Asli Chinese

MasterChow taps renowned Chef Ranveer Brar as its Brand Ambassador to champion Asli Chinese

Through this exciting initiative, the brand aims to emerge as the go-to purveyor of authentic Chinese in India

New D

STUDENTS OF JAIPUR'S JAYSHREE PERIWAL HIGH SCHOOL BRING LAURELS TO SCHOOL IN UPSC

STUDENTS OF JAIPUR'S JAYSHREE PERIWAL HIGH SCHOOL BRING LAURELS TO SCHOOL IN UPSC

Jaipur, 18 April: Students of Jaipur have recently shown their remarkable achievement in the UPSC Civil Services Examination-

India Employment Report pitches for policy to promote jobs

India Employment Report pitches for policy to promote jobs

·       Technopark-based Lifology holds conversation on IER 2024

Thiru