Chennai: Junglee Games India Pvt. Ltd, the fastest-growing skill games company, teamed up with the passionate and versatile Bollywood icon, Anil Kapoor, to headline Junglee Poker’s new campaign ‘Apne type ke log’. The association with Anil Kapoor aims to further enhance the spirit of inclusivity, excitement and instill relatability among a diverse audience cohort enriched with the actor’s energetic charisma and intense demeanor.
In a recent survey conducted among Junglee Poker players, a staggering 26% of participants in the age bracket of 18-30 favoured the evergreen and energetic actor Anil Kapoor over younger Bollywood stars. His enduring appeal stood out prominently, a testament to his timeless charm, widespread admiration and cross-generational fan following. His versatility, style, and ability to resonate with a diverse audience even now, made him the perfect choice for Junglee Poker.
The 'Apne type ke log' campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone, irrespective of age, gender, or background. Anil Kapoor’s quintessential Jhakaas attitude debunks the common stereotypes of what a poker player is perceived to be and emphasizes its universal appeal. The campaign captures the intensity and camaraderie at the poker table while promoting a welcoming environment for players of all skill levels.
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